Core Insights - Wanda Film has announced a major collaboration with the popular game IP "Love and Deep Space" for a large-scale event during the National Day holiday, aiming to attract young audiences through immersive experiences [1][3][9] Group 1: Event Details - Players will step into the role of "Hunter Miss" and experience the story of a movie's creation, starting with generating a personalized "notice" on the Wanda Film app [1][3] - The event will take place in over 700 cinemas across more than 200 cities in China, featuring themed stores such as "Light and Shadow Shooting" and "Heartfelt Screening" [3][5] - The immersive experience includes visual, auditory, and olfactory elements, with professional-grade props and decorations to recreate a film set atmosphere [3][4] Group 2: Audience Engagement - Players will be addressed as "Hunter Miss" throughout the event, participating in activities like unlimited popcorn and soda refills, enhancing the immersive experience [4][5] - After the event, players can share their experiences on social media and collect themed merchandise, creating lasting memories [5] Group 3: Strategic Implications - The event is part of Wanda Film's "Super Entertainment Space" strategy, which aims to expand the cinema experience beyond traditional ticket sales and attract younger audiences [5][7][9] - Previous collaborations with other game IPs have shown a 30% conversion rate for movie viewings, particularly targeting the under-25 demographic, which constitutes 85.5% of the audience [7] - The strategy is expected to position Wanda Film's cinemas as landmark venues for Generation Z, enhancing their engagement and loyalty [7][9]