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黄楚杰:从焦虑转型到落地开花,广告人的AIGC商业化探索
Xin Lang Cai Jing· 2025-08-22 04:05
Core Insights - Artificial Intelligence (AI) is becoming a strategic focal point in global technology competition, with Shanghai emerging as a key city for the commercialization of AIGC (AI-generated content) through policy support, industry clustering, and talent development [1] Group 1: Company Background - Huang Chujie, a veteran in the advertising industry, recognized the potential of AIGC technology in 2022 and led his team to transition from traditional advertising to AI content production, becoming a supplier for major companies like CCTV and Tencent [2][4] - The company, Aimwise, was established to focus on AIGC, leveraging Shanghai as its core hub while expanding operations to multiple cities [4][5] Group 2: Challenges and Solutions - Initial challenges included resistance from senior designers who feared AI would diminish creative value and the immaturity of tools for generating culturally relevant content [6][10] - The company adopted a "learning by doing" approach, taking on real projects to enhance capabilities and improve team skills [6][8] Group 3: AIGC Implementation and Impact - Aimwise's significant project includes providing AI technical support for the CCTV online Spring Festival Gala in 2025, showcasing the efficiency of AI in content creation [9][10] - The traditional production cycle for promotional videos was reduced from at least two months to just three days using AI tools, resulting in a 70% reduction in creative validation costs [10][12] Group 4: Future Directions and Talent Development - The company plans to focus on collaborations with commercial brands to create customized AIGC videos for social media and advertising, indicating a shift towards mainstream applications of AIGC [14][18] - Aimwise is also developing a "consolidated workspace" to streamline the use of multiple tools, addressing the industry's need for efficient collaboration among creators [17][18] Group 5: Cultural and Educational Contributions - Aimwise's projects aim to redefine traditional cultural expressions and promote Chinese culture internationally, with works set to be showcased at the Osaka World Expo [30]