要说文创届的顶流，那一定非故宫日历莫属。 当时是民国文人新年必备伴手礼...... 一经发售，各界名流在新春走亲访友时总把它当做送礼优选。 学者 俞平伯 曾将《故宫日历》送给老师周作人。 作家 梁实秋 也在信中提过获赠《故宫日历》的事。 如今故宫日历已然成为中国日历界的"顶流"。 • 2010 首版 30 万册 3 天售罄 • 2015 羊年 110 万册，刷新国内日历纪录 • 2024 甲辰龙年版，预售 48 小时即突破 80 万册 它已不仅是日历，更是"全民文化 IP"。 年年都卖到脱销断货，好评如潮。 2025接近尾声，2026丙午马年马到成功 ！ 故宫出版社推出《故宫日历》马年生肖版！ 这一次的玩法又会让你一整个期待住！ 全网限定发布！ 瑞马传捷报，金榜正题名！ 2026可是 "火马年"！ 马，自古以来有 奔腾不息、勇往直前 的寓意。 是 机遇、奋进、成功 的一年，2026马年是适合开拓事业、加速发展、实现目标的"快车道"年份！ 火的特性是热情、光明、活力！火马结合， 意味着这一年的能量将格外旺盛，充满创造力与机遇！ 具有非常特殊和积极的含义！是提升影响力、实现抱负的好时机！ 故宫推出2026年马年日 ...

Core Viewpoint - The Palace Museum calendar has become a cultural phenomenon in China, symbolizing a blend of tradition and modernity, and is highly sought after each year, reflecting its status as a "national cultural IP" [6][7]. Group 1: Sales Performance - The first edition of the Palace Museum calendar was released in 2010 with 300,000 copies selling out in three days [6]. - In 2015, the Year of the Sheep edition sold 1.1 million copies, setting a record for domestic calendars [6]. - The pre-sale for the 2024 Year of the Dragon edition exceeded 800,000 copies within 48 hours [7]. Group 2: Cultural Significance - The calendar is not just a timekeeping tool but a representation of Chinese culture, with themes of success and opportunity, particularly highlighted for the Year of the Horse in 2026 [12][14]. - It features a variety of cultural elements, including traditional Chinese art and literature, making it suitable for gifting to friends, family, and colleagues [60][132]. Group 3: Unique Features - The 2026 edition includes 60 hand-stamped seals, each representing different cultural symbols and artifacts from the Palace Museum, enhancing its collectible value [22][41]. - The calendar is designed to be a mini-museum, featuring around 420 precious artifacts and over 600 images, providing detailed historical and artistic context [82]. Group 4: Marketing and Pricing - The retail price for the calendar is set at 126 yuan, with special editions often selling at a premium due to high demand [27][84]. - The marketing strategy includes early pre-orders and exclusive offers, such as additional gifts with purchase, to attract consumers [50][118].