Core Insights - The Better Life Festival at the Expo Bund officially launched on September 27, featuring a diverse range of activities including food festivals, light shows, sports parties, and a jazz music festival, enhancing the lifestyle and consumption experience in Shanghai [1][9] - The festival aims to strengthen connections with other major events in Shanghai, such as the Shanghai Tourism Festival and the Shanghai International Light Festival, promoting a more diversified cultural and consumer experience [1][9] Event Highlights - The festival includes a new book launch for "Starfish," which showcases a whimsical growth story intertwined with themes of stars and the ocean, attracting readers of all ages [1] - An immersive experience space called "Intangible Cultural Heritage Micro Theatre" has been created, featuring traditional embroidery art and light installations, enhancing the artistic atmosphere in the area [3] - The upcoming 2025 Jazz Shanghai Music Festival will feature over 120 performances from 300 top musicians from 20 countries, including renowned artists like Laura Fygi and Lisa Ono, scheduled for October 16-26 [4] Cultural and Artistic Integration - The festival incorporates artistic displays, such as the "Art Epic" featuring Chen Yifei's work "Ode to the Yellow River," transforming buildings into three-dimensional canvases for a unique viewing experience [3] - A VR experience replicating the Palace of Versailles has been introduced, allowing visitors to engage with European court culture [3] Future Events and Activities - The Bund will host a Bread Festival starting at the end of October, featuring over 120 popular baking brands and interactive activities for all ages [7] - A Micro-Movement Party will take place in October, encouraging participation from both beginners and experienced athletes [9] - The International Food Festival will follow in November, showcasing global cuisines and interactive performances, enhancing the festive atmosphere [5][6]