Core Viewpoint - The announcement of share reduction by executives and shareholders of Dianhun Network highlights the company's ongoing financial struggles, marked by declining revenues and profits, particularly from its flagship game "Dream of Three Kingdoms" [1][2][3] Group 1: Share Reduction Announcement - Dianhun Network's executives, including Director Yu Xiaoliang, Secretary Zhang Jiliang, and CFO Wu Xiaojun, plan to reduce their shareholdings due to personal financial needs, with reductions amounting to 391.81 million shares (1.61% of total shares), 22,500 shares (0.01%), and 25,000 shares (0.01%) respectively [1] - The reduction period is set from October 29, 2025, to January 28, 2026, with prices determined by market conditions [1] Group 2: Financial Performance - Dianhun Network has experienced a continuous decline in performance, with revenues dropping from 10.24 billion yuan in 2020 to 5.51 billion yuan in 2024, and net profits decreasing from 3.95 billion yuan to 305.8 million yuan in the same period [2][6] - The company reported a net loss of 9.34 million yuan in the first half of 2025, a significant decline from a profit of 59.31 million yuan in the same period the previous year, attributed to reduced game recharge income [6] Group 3: Product Dependency and Market Challenges - The core product "Dream of Three Kingdoms" has seen a decline in both revenue and user engagement, with monthly active users dropping to 566,400 (a 3.9% decrease) and monthly paying users down by 26.15% to 64,200 in 2024 [6][7] - The company has struggled to introduce new successful products, with attempts to launch mobile versions and other games yielding lackluster market responses, leaving "Dream of Three Kingdoms" as the primary revenue source, accounting for 65.27% of total revenue [7]