《梦回楼兰》大型沉浸式XR探索体验项目
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【省文化和旅游厅】陕西迎来数字文旅项目发展热潮
Shan Xi Ri Bao· 2025-10-12 22:36
Core Insights - The article highlights the growing trend of digital tourism in Shaanxi Province, particularly through immersive experiences that blend technology with cultural heritage [1][4] - Various projects, such as "Silk Road Spirit" XR immersive space and "Life's Epoch" VR experience, are attracting significant visitor numbers, indicating a shift in consumer preferences towards tech-driven cultural experiences [2][3] Group 1: Digital Tourism Development - Shaanxi's cultural and tourism department is leveraging digital technology to enhance the quality of tourism, resulting in a notable increase in digital tourism projects [1][4] - The "Silk Road Spirit" XR immersive space has become a popular attraction, receiving nearly 1,000 visitors daily during the National Day and Mid-Autumn Festival holidays [1] Group 2: Project Highlights - The "Life's Epoch" VR experience offers a 45-minute journey through various geological eras, appealing particularly to families [2] - The "Dreaming Back to Loulan" immersive XR experience has gained popularity, showcasing the historical significance of the Silk Road through advanced film technology [3] - The "Seeking Qin: Awakening the East" XR experience allows visitors to interact with lifelike representations of historical figures, enhancing engagement through high-definition visuals and AI technology [3] Group 3: Investment and Growth - Since 2025, Shaanxi's cultural and tourism department has invested 39 million yuan in 42 digital tourism projects, with funding and project numbers increasing by 10.7% and 23% respectively [4] - The focus on integrating new technologies aims to create influential projects that reflect both national significance and local characteristics, revitalizing the tourism market [4]