今年上半年，全国8万家规模以上文化和相关产业企业实现营业收入7.13万亿元，同比增长7.4%；国内 居民出游32.85亿人次，出游花费3.15万亿元，同比分别增长20.6%和15.2% ◎记者 荆淮侨 走进武汉国际会展中心一座直径达14米的半球形装置，就能瞬间"穿越"到千里之外的山西应县木塔，近 距离感受其通体无钉的精巧工艺。在"应县木塔"不远处一个25平方米的房间，戴着VR眼镜的游客正身 处39平方公里的西夏陵遗址，探索神秘的西夏历史文化…… 由文化和旅游部主办的2025中国文化旅游产业博览会（下称"博览会"）9月14日在武汉落幕。本届博览 会汇聚了全国文旅产业发展成果和创新实践案例，为广大游客打造了一场可感、可触的科技文旅盛宴。 文化和旅游部有关负责人在展会上介绍，今年上半年，全国8万家规模以上文化和相关产业企业实现营 业收入7.13万亿元，同比增长7.4%；国内居民出游32.85亿人次，出游花费3.15万亿元，同比分别增长 20.6%和15.2%，充分彰显了我国文化和旅游业发展的强劲活力和广阔天地。 湖北人形机器人创新中心有关人士在接受媒体采访时介绍，本届博览会上，武汉光谷推出了包括前沿创 新、科普博物 ...

Group 1 - The core viewpoint is that the Chinese film industry is entering a new phase of "virtual reality + film" integration, marked by the issuance of the first two public screening licenses for VR films by Henan Radio and Television Station [1] - Virtual reality films utilize advanced technologies such as 360-degree panoramic imaging and interactive storytelling to immerse viewers in historical settings, as demonstrated in "Tang Palace Night Banquet" and "The Secret of Qinling" [2][4] - The establishment of the first XR multi-hall future cinema in Xi'an provides standardized screening environments for VR films, enhancing the audience's sensory experience [3] Group 2 - The rapid development of virtual reality films is driven by breakthroughs in core technologies like 3D modeling and real-time rendering, with Henan Radio and Television Station leading the way in this new media sector [4] - The company plans to launch a 2.0 version of its E-EASTEN system, which will significantly lower the production barriers for virtual reality films by offering a comprehensive digital solution [4] - The transformation of traditional cinemas into cultural and tourism complexes is evident, with the XR future cinema in Xi'an attracting over 500 visitors daily [5] Group 3 - "Tang Palace Night Banquet" has become a benchmark project for cultural export, having reached international audiences in countries like Russia and Malaysia [5] - Henan Radio and Television Station is set to produce more VR films that delve into Chinese traditional culture, including titles like "Oracle Bone Wind and Cloud" and "Longmen King Kong" [6] - Collaborations with major IPs and the exploration of AI scriptwriting by Alibaba Pictures indicate a trend towards creating a multifaceted experience that combines film, gaming, and social interaction [6]

Core Insights - The first official certification of a virtual reality film in China, "Tang Palace Night Banquet," marks a significant milestone in the film industry, indicating a shift from experimental to mainstream acceptance of virtual reality technology [1][2] - The release of the notification by the National Film Administration establishes a regulatory framework for virtual reality films, promoting their development and integration into the traditional film management system [1][5][6] Industry Transformation - The transition from traditional "viewing" to immersive "experiencing" is facilitated by virtual reality technology, allowing audiences to engage more actively with the narrative [2][4] - The successful integration of LBE (Location-Based Entertainment) technology and 3D reconstruction in films like "Tang Palace Night Banquet" and "Hidden Qinling" enhances audience interaction and historical immersion [2][3] Market Growth and Opportunities - The establishment of virtual reality films as a recognized category allows for broader distribution across cinemas, breaking previous geographical limitations [6][7] - The commercial potential of virtual reality films is expected to grow, with industry participants responding positively to the regulatory framework that lowers production barriers and encourages high-quality content creation [6][7] Technological and Narrative Synergy - The interplay between technology and storytelling is crucial for the evolution of virtual reality films, with advancements in technology enabling new narrative structures and immersive experiences [8][9] - The cultural foundation provided by traditional narratives enhances the appeal and depth of virtual reality films, as seen in projects like "Tang Palace Night Banquet" [8][9] Future Prospects - The potential for virtual reality films in cultural tourism and historical storytelling is significant, with projects like "Hidden Qinling" demonstrating the effectiveness of combining traditional culture with modern technology [9] - The industry anticipates an increase in diverse themes, including history and cultural heritage, as virtual reality becomes a medium for innovative cultural expression and audience engagement [9]