Core Insights - The article highlights the growing trend of digital tourism in Shaanxi Province, particularly through immersive experiences that blend technology with cultural heritage [1][4] - Various projects, such as "Silk Road Spirit" XR immersive space and "Life's Epoch" VR experience, are attracting significant visitor numbers, indicating a shift in consumer preferences towards tech-driven cultural experiences [2][3] Group 1: Digital Tourism Development - Shaanxi's cultural and tourism department is leveraging digital technology to enhance the quality of tourism, resulting in a notable increase in digital tourism projects [1][4] - The "Silk Road Spirit" XR immersive space has become a popular attraction, receiving nearly 1,000 visitors daily during the National Day and Mid-Autumn Festival holidays [1] Group 2: Project Highlights - The "Life's Epoch" VR experience offers a 45-minute journey through various geological eras, appealing particularly to families [2] - The "Dreaming Back to Loulan" immersive XR experience has gained popularity, showcasing the historical significance of the Silk Road through advanced film technology [3] - The "Seeking Qin: Awakening the East" XR experience allows visitors to interact with lifelike representations of historical figures, enhancing engagement through high-definition visuals and AI technology [3] Group 3: Investment and Growth - Since 2025, Shaanxi's cultural and tourism department has invested 39 million yuan in 42 digital tourism projects, with funding and project numbers increasing by 10.7% and 23% respectively [4] - The focus on integrating new technologies aims to create influential projects that reflect both national significance and local characteristics, revitalizing the tourism market [4]

Core Insights - The cultural and tourism industry in China shows strong growth, with 80,000 large-scale enterprises achieving a revenue of 7.13 trillion yuan in the first half of the year, marking a year-on-year increase of 7.4% [1] - Domestic travel reached 3.285 billion trips, with spending totaling 3.15 trillion yuan, reflecting a year-on-year growth of 20.6% and 15.2% respectively [1] Group 1: Immersive Experience Trends - Immersive cultural tourism performances are gaining popularity as tourists become active participants in experiences, driven by innovations in cultural expression and technology [2] - The emergence of large-space VR as a significant new consumption format in the cultural tourism sector, with over 200 projects and more than 1,000 offline stores in China [2] - Notable VR projects showcased at the expo include "The Secret of the Qinling" and "The Mysterious Xixia Tomb," highlighting advancements in cultural experience through technology [2] Group 2: Market Predictions - The "Large Space VR Industry Development Report (2024-2025)" predicts that the global market for large space VR solutions will exceed $12 billion by 2025, with a compound annual growth rate of 58% [3] - China's share of the global large space VR solutions market is expected to surpass 40% by 2025 [3] Group 3: Technological Integration in Tourism - Technological innovations are becoming new identifiers for local cultural tourism, with attractions like autonomous vehicles and smart public transport systems in Wuhan [4] - The integration of technology into tourism experiences enhances visitor engagement and deepens the cultural impression of cities [5] - Other cities, such as Hangzhou, are also promoting tech-driven tourism experiences, combining digital elements with local culture to attract visitors [5]

Group 1 - The core viewpoint is that the Chinese film industry is entering a new phase of "virtual reality + film" integration, marked by the issuance of the first two public screening licenses for VR films by Henan Radio and Television Station [1] - Virtual reality films utilize advanced technologies such as 360-degree panoramic imaging and interactive storytelling to immerse viewers in historical settings, as demonstrated in "Tang Palace Night Banquet" and "The Secret of Qinling" [2][4] - The establishment of the first XR multi-hall future cinema in Xi'an provides standardized screening environments for VR films, enhancing the audience's sensory experience [3] Group 2 - The rapid development of virtual reality films is driven by breakthroughs in core technologies like 3D modeling and real-time rendering, with Henan Radio and Television Station leading the way in this new media sector [4] - The company plans to launch a 2.0 version of its E-EASTEN system, which will significantly lower the production barriers for virtual reality films by offering a comprehensive digital solution [4] - The transformation of traditional cinemas into cultural and tourism complexes is evident, with the XR future cinema in Xi'an attracting over 500 visitors daily [5] Group 3 - "Tang Palace Night Banquet" has become a benchmark project for cultural export, having reached international audiences in countries like Russia and Malaysia [5] - Henan Radio and Television Station is set to produce more VR films that delve into Chinese traditional culture, including titles like "Oracle Bone Wind and Cloud" and "Longmen King Kong" [6] - Collaborations with major IPs and the exploration of AI scriptwriting by Alibaba Pictures indicate a trend towards creating a multifaceted experience that combines film, gaming, and social interaction [6]

Core Insights - The first official certification of a virtual reality film in China, "Tang Palace Night Banquet," marks a significant milestone in the film industry, indicating a shift from experimental to mainstream acceptance of virtual reality technology [1][2] - The release of the notification by the National Film Administration establishes a regulatory framework for virtual reality films, promoting their development and integration into the traditional film management system [1][5][6] Industry Transformation - The transition from traditional "viewing" to immersive "experiencing" is facilitated by virtual reality technology, allowing audiences to engage more actively with the narrative [2][4] - The successful integration of LBE (Location-Based Entertainment) technology and 3D reconstruction in films like "Tang Palace Night Banquet" and "Hidden Qinling" enhances audience interaction and historical immersion [2][3] Market Growth and Opportunities - The establishment of virtual reality films as a recognized category allows for broader distribution across cinemas, breaking previous geographical limitations [6][7] - The commercial potential of virtual reality films is expected to grow, with industry participants responding positively to the regulatory framework that lowers production barriers and encourages high-quality content creation [6][7] Technological and Narrative Synergy - The interplay between technology and storytelling is crucial for the evolution of virtual reality films, with advancements in technology enabling new narrative structures and immersive experiences [8][9] - The cultural foundation provided by traditional narratives enhances the appeal and depth of virtual reality films, as seen in projects like "Tang Palace Night Banquet" [8][9] Future Prospects - The potential for virtual reality films in cultural tourism and historical storytelling is significant, with projects like "Hidden Qinling" demonstrating the effectiveness of combining traditional culture with modern technology [9] - The industry anticipates an increase in diverse themes, including history and cultural heritage, as virtual reality becomes a medium for innovative cultural expression and audience engagement [9]