Core Insights - The event featured the book launch of "Zheng Lu 2" by Su Jing Shi, former Chairman and CEO of Yum China, who shared his 26-year journey leading KFC and Pizza Hut in China [1][3] - Su emphasized that success is not accidental but results from a series of high-quality and efficient decisions [3][5] Group 1: Book Content and Themes - "Zheng Lu 2" focuses on practical insights in key areas such as brand rejuvenation, store development, supply chain management, new product development, digital marketing, crisis management, food safety, team building, and financial oversight [5] - The book consists of 21 chapters that aim to help readers deeply understand Su's management philosophy through real-life experiences and case studies [5][7] Group 2: Author's Background and Philosophy - Su Jing Shi's background includes an MBA from the Wharton School and a successful career at Procter & Gamble, where he became one of the "Three Chinese Heroes" [3] - He believes that true learning involves integrating knowledge into actionable insights, emphasizing the importance of thinking critically and solving problems effectively [7] Group 3: Audience Engagement and Impact - The event provided a unique opportunity for attendees to engage with a business legend and gain valuable insights applicable to students and young professionals [9] - Liu Jingjing, the chairman of Jiahe Yipin, highlighted the relevance of Su's experiences for current students and young professionals seeking to excel in their careers [7][9]