一个企业可以走多远，取决于这个企业是否具有战略思维和实现战略的能力。企业的战略思维是不能够 被管理理念所替代的。从本质上讲，战略就是一种选择，尤其是选择不做什么。 春暖花开 在现实观察中我们会发现，很多企业往往只能够解决眼前的问题，更多关注的是如何竞争以及与谁竞争 的问题。 如果陷入这样的纷争，其实就表明企业没有战略，因为战略不会基于同行的竞争，而是基于顾客价值的 创造、对于未来的判断、对变化的认识和准备。 战略不解决当前问题，战略解决未来的问题。如果企业现在的竞争力不够、成本能力不够，这只和企业 当期的经营有关，和战略无关。 很多企业所作的努力，其实都是管理的努力而不是战略的努力。这些企业追求的是解决问题，但解决问 题是管理思考而非战略思考。 遇到原材料涨价如何办？ 劳动力成本增长怎么办？ 面对竞争变化该如何办…… 的确，这些都是企业运营中需要面对的问题。 但是，对于一家企业来说，解决问题应该是第二位的，排在第一位的是选择做什么和不做什么，也就是 回答战略的问题。 问题1：你想做什么； 问题2：所想做的事情凭什么条件可以做？ 问题3：你有什么？ 这意味着，企业要先回到战略思维方式上，之后再落到管理理念上解决 ...

Core Insights - The event featured the book launch of "Zheng Lu 2" by Su Jing Shi, former Chairman and CEO of Yum China, who shared his 26-year journey leading KFC and Pizza Hut in China [1][3] - Su emphasized that success is not accidental but results from a series of high-quality and efficient decisions [3][5] Group 1: Book Content and Themes - "Zheng Lu 2" focuses on practical insights in key areas such as brand rejuvenation, store development, supply chain management, new product development, digital marketing, crisis management, food safety, team building, and financial oversight [5] - The book consists of 21 chapters that aim to help readers deeply understand Su's management philosophy through real-life experiences and case studies [5][7] Group 2: Author's Background and Philosophy - Su Jing Shi's background includes an MBA from the Wharton School and a successful career at Procter & Gamble, where he became one of the "Three Chinese Heroes" [3] - He believes that true learning involves integrating knowledge into actionable insights, emphasizing the importance of thinking critically and solving problems effectively [7] Group 3: Audience Engagement and Impact - The event provided a unique opportunity for attendees to engage with a business legend and gain valuable insights applicable to students and young professionals [9] - Liu Jingjing, the chairman of Jiahe Yipin, highlighted the relevance of Su's experiences for current students and young professionals seeking to excel in their careers [7][9]