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上海海昌海洋公园国庆火爆 最长节目单成吸客法宝
Zhong Guo Xin Wen Wang· 2025-10-05 13:11
Core Insights - The tourism market in China experienced a surge during the National Day Golden Week, with Shanghai Haichang Ocean Park achieving significant increases in both visitor numbers and revenue [1][10] - The park implemented innovative cultural and patriotic themed performances, resulting in a record number of shows and interactive games, enhancing visitor experience [6][9] Visitor Statistics - On the first day of the National Day holiday, the park saw a 41% year-on-year increase in visitor numbers, with hotel room prices rising by 11% over the eight-day holiday period [1][10] - The park's three themed hotels achieved full occupancy for 12 consecutive days during the holiday, with a notable 11% increase in room prices compared to 2024 [10] Performance and Attractions - The park featured over 200 performances and interactive games, doubling the number of performers to enhance visitor engagement, leading to a 20% increase in night-time attendance [6][7] - New attractions included the debut of a male manatee, which attracted families and added a fresh element to the park's offerings [3] Thematic Events - The park hosted the "Whale Song Red Song Festival," where visitors participated in singing patriotic songs alongside performing whales, creating an immersive experience [5] - A unique mechanical beast parade showcased advanced technology and artistic themes, enhancing the overall visitor experience [5] Extended Operations - The park extended its night operations to 21:00 and increased performance frequency by 200% to accommodate the expected high visitor flow [13] - A 44-day extended night event was introduced, featuring traditional performances and interactive activities, maximizing visitor engagement and spending [9] Operational Preparedness - To manage the anticipated influx of visitors, the park added 4,000 temporary parking spaces and optimized entry and exit processes [13] - Additional staff were deployed to enhance visitor experience and ensure smooth operations during peak times [13]