Core Insights - The theme park industry in China is transitioning from "scale expansion" to "quality enhancement" and from "capital investment" to "innovation-driven" development [3][6] - In 2024, the total number of visitors to the 90 theme parks surveyed was approximately 127.86 million, with total revenue reaching 29.25 billion RMB, reflecting a slight decline in both visitor numbers and revenue compared to 2023 [3][6] - Despite facing challenges such as declining visitor numbers and revenue, the overall operation of the theme park industry remains relatively stable, demonstrating resilience and self-adjustment capabilities [3][4] Industry Rankings - Shanghai Disneyland and Beijing Universal Studios continue to hold the top two positions in the comprehensive rankings for 2024, reinforcing the dominance of international brands in the Chinese theme park market [3][4] - Zhuhai Chimelong Ocean Kingdom ranks third, leveraging its "marine ecology" theme to enhance family engagement and overall appeal [6] - Beijing Happy Valley and Guangzhou Chimelong Happy World rank fourth and fifth, showcasing the maturity of domestic brands [6] Brand Strategies - Shanghai Disneyland enhances market appeal through strong global IP resources and a high-standard service system, introducing themed areas and limited-time events to expand interactive experiences [4] - Beijing Universal Studios focuses on cinematic storytelling, deeply engaging with classic IPs to boost cultural tourism experiences and nighttime economy [4] - Domestic brands are accelerating their competitive pace, making breakthroughs in technology application, cultural storytelling, and digital management, thereby narrowing the gap with international brands [6] Future Outlook - By 2026, the Chinese theme park industry is expected to enter a new phase characterized by "slowing growth and structural reshaping," as the market returns to rationality after years of rapid expansion [6]