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杭州“光影+”生态激活衍生产业新动能
Mei Ri Shang Bao· 2026-01-22 23:32
Core Insights - The Chinese film industry is projected to reach a total output value of 817.26 billion yuan by 2025, with a box office multiplier of approximately 1:15.77, ranking among the top globally [1] - The integration of film and IP development in Hangzhou has become a standard practice, with successful examples like the animated film "Wandering Mountain Little Monster" showcasing the city's unique cultural identity [2] Group 1: Industry Growth and IP Development - The success of the animated film "Wandering Mountain Little Monster" is attributed to its strong "Hangzhou gene," with collaborative efforts from local companies leading to rapid sales of over 30,000 derivative toys within a month of the film's release [2] - The West Lake Creative Town has become a core hub for the film industry, housing numerous companies that contribute to major films like "The Wandering Earth 2" and "Deep Sea," showcasing the "Hangzhou strength" in visual effects and design [2][3] - Local enterprises have formed an "IP mutual assistance community," fostering collaboration and creative exchange among companies [2] Group 2: Policy Support and Economic Impact - Hangzhou has implemented a series of cultural industry support policies, with over 21 million yuan in funding disbursed to more than 140 cultural enterprises in 2025, enhancing administrative and financial support for the industry [3] - The integration of film with tourism has created new consumption scenarios, with events like the "City Film Festival" attracting over 28,600 visitors and generating over 500 million yuan in related consumption [4] - The film economy is recognized as a powerful engine for upgrading service consumption and promoting cultural exports, with the industry expected to enter a new phase of high-quality development [5]