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一个综艺理想主义者的幻灭
Hu Xiu· 2025-08-25 08:10
Core Points - The incident involving the director Yang Yang Yang highlights the severe pressures faced by creators in the entertainment industry, particularly regarding financial burdens and platform relationships [2][4][24] - Yang Yang Yang's lengthy post reveals a deep sense of despair stemming from entrepreneurial failure and significant debt, amounting to over 30 million yuan, which includes loans from friends, online loans, and unpaid dues to suppliers and employees [5][6][21] - The director's accusations against major platforms like Mango TV and Tencent Video point to systemic issues within the industry, including opaque revenue-sharing practices and pressure to manipulate viewership data [7][8][11] Industry Issues - The power imbalance between platforms and production companies is significant, with creators lacking essential knowledge about viewership data and revenue distribution, leading to a "black box" operation [11][25] - The trend of cost-cutting in the content industry has resulted in a concentration of resources and power among large platforms, making it increasingly difficult for smaller production companies to survive [10][11] - Yang Yang Yang's experience serves as a cautionary tale for the industry, emphasizing the need for transparency and fairness in platform partnerships to foster a healthier creative ecosystem [25][28] Creator Challenges - The idealistic approach of creators often clashes with market demands, as evidenced by Yang Yang Yang's struggle to attract a broader audience with his "real" content, which was perceived as flawed [21][27] - The reliance on debt to fund projects without a solid financial strategy has proven to be a precarious model, leading to unsustainable business practices [21][26] - The emotional toll of financial distress and industry pressures can exacerbate mental health issues among creators, highlighting the need for better support systems within the industry [30]