Core Insights - The emergence of short dramas has significantly altered audience segmentation, creating a divide between long drama viewers and short drama viewers [2][3] - The short drama "盛夏芬得拉" has achieved over 3 billion views, successfully attracting viewers beyond its typical audience [4][20] - The marketing strategies employed by 红果 for "盛夏芬得拉" have raised concerns regarding the boundaries between short and long drama marketing [21][25] Audience Dynamics - Prior to short dramas, viewers were categorized into three groups based on their preferences for domestic, Japanese/Korean, or Western dramas [1] - The introduction of short dramas has led to a more polarized audience, with viewers often looking down on each other's preferences [3] Content Quality and Reception - "盛夏芬得拉" has been praised for its "normal" portrayal of characters and relationships, which resonates with both short and long drama audiences [6][19] - In contrast, the long drama "许我耀眼" has faced criticism for its inconsistent character development and plot, leading to a perception of it being two different shows [12][14] Marketing Strategies - 红果's marketing approach for "盛夏芬得拉" has been criticized for lacking an understanding of the distinct audience expectations for short versus long dramas [22][24] - The recent live-stream event intended to promote the show ended up being awkward and poorly received, highlighting a disconnect between the actors' roles and their real-life personas [29][35] Industry Trends - The article suggests that the short drama industry is evolving, moving away from traditional marketing methods that rely on actor pairings and romantic narratives [39][40] - The failure of 红果's marketing strategy serves as a lesson for future short drama promotions, indicating a need for a more tailored approach [41]