《绿皮书》
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好莱坞大片遇冷,国产片要好起来了吗?
虎嗅APP· 2025-10-30 14:20
Core Viewpoint - The article analyzes the evolution of the Chinese film market over the past decade, highlighting the significant changes in the number, box office performance, and audience reception of domestic and imported films, particularly in the context of policy shifts and market dynamics [4][30]. Group 1: Policy Environment - Since 2015, the number of imported films in the Chinese market surged, peaking at 136 films in 2019, accounting for over 20% of films released annually [6][9]. - The increase in imported films was facilitated by a series of policy relaxations, including agreements between China and the US, and later with the UK, promoting co-productions and diversifying sources of imported films [7][9]. - However, after 2019, the number of imported films sharply declined to 62 in 2020, with the proportion of imported films never exceeding 20% again, indicating a significant policy shift [10][12]. Group 2: Box Office Composition - From 2015 to 2024, the ratio of domestic to imported films in the top ten box office rankings shifted from 7:3 to a complete dominance of domestic films, particularly after 2020 [12][30]. - In 2015, imported films accounted for 34.8% of the top ten box office, but by 2020, all top ten films were domestic, with domestic films maintaining over 90% of box office share in subsequent years [15][30]. - The contribution of imported films to box office revenue has steadily decreased, with domestic films now leading both in quantity and revenue [18][30]. Group 3: Audience Reception - The competition between domestic and foreign films in terms of audience ratings has been intense, with domestic films experiencing fluctuations in high ratings over the years [22][30]. - High-rated domestic films peaked in 2022 with eight entries, but subsequently fell back to lower numbers, indicating a competitive landscape where both domestic and foreign films vie for audience approval [25][30]. - Despite the volatility, foreign films have consistently maintained higher average ratings, often exceeding 8 points, while domestic films have struggled to stay above this threshold until recent improvements [28][30]. Group 4: Future Outlook - The article suggests that the Chinese film market will continue to evolve under the dual influences of globalization and localization, with an emphasis on diversifying the types of films being imported and produced domestically [30].