《脐橙小王子》

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江西安远打造“赣南脐橙”超级IP 推动脐橙产业融合发展
Zhong Guo Xin Wen Wang· 2025-08-19 19:14
Core Viewpoint - The launch of the animated series "Orange Prince" aims to combine the ecological value and cultural significance of Gannan navel oranges, promoting local economic development [1][3]. Group 1: Project Overview - "Orange Prince" is a large-scale 3D family-friendly animated series consisting of 52 episodes, primarily targeting children and teenagers, integrating the Gannan navel orange industry and local history and culture [3]. - The series is a collaboration between the Anyuan County government and Kungfu Animation Co., Ltd. [3]. Group 2: Economic Impact - Anyuan County is a traditional agricultural area and the core production region for Gannan navel oranges, with approximately 70% of the region's oranges distributed through the China Supply and Marketing Gannan Navel Orange Trading Center [3]. - The county has established itself as the largest distribution center for Gannan navel oranges in China [3]. Group 3: Industry Development - The creation of the "Orange Prince" IP allows for the integration of traditional orange production with cultural industries, while also extending the orange industry into digital and tourism sectors [3]. - Initiatives include the implementation of an IoT project for fruit production and the establishment of a digital service management system for the entire orange industry chain, with 12 smart orchard bases already built [3]. - By the end of 2024, the county plans to create 21 demonstration parks that integrate fruit and tourism, expecting to receive over 50,000 visitors [3]. Group 4: Market Expansion - With the transformation and upgrading of the orange industry in Anyuan County, Gannan navel oranges have penetrated major domestic markets and are also exported to countries such as Russia, Kazakhstan, Singapore, Malaysia, and Indonesia [4].