央视网消息：眼下，江西赣州市194万亩赣南脐橙迎来丰收季，金灿灿的果实挂满枝头，果园里一派丰收景象，不少农户还在果园中直 播，吸引全国各地消费者下单。 在江西省赣州市赣县区的这处家庭农场，果农们正忙着采摘着成熟的脐橙。在山下不远处的分拣中心，智能分拣机全速运转。一颗颗脐橙 经过自动清洗、分级、包装等多道工序，实现了从枝头到市场的"无缝衔接"。 在赣州寻乌县龙塘村的一处果园里，果农朱慧珍正在自家地头忙着直播，她身后挂满脐橙的果树既是风景、又是货源。 近年来，当地通过延伸产业链，让一颗脐橙实现身价"倍增"。在赣州石城县这家果汁生产企业，一箱箱橙汁经过杀菌、榨汁、冷冻、封装 处理后上市销售。榨汁加工后的脐橙果渣制成果酱、脐橙干片等，真正做到物尽其用。 江西赣州：智能分选+大数据物流助力脐橙销售 如今，当地新建了融合智能分选、包装仓储、冷链物流、加工配送为一体的柑橘科技园区，为赣南脐橙的产销运输提供数智化支持。脐橙 经过智能分选线被精准分级，按品质精准对接市场。 在江西赣州，随着物流体系的完善与智能分选技术的推广，一颗颗金黄饱满的赣南脐橙正以更快的速度、更高的价值，走出深山。 江西赣州市寻乌县是果业大县，也是赣南脐橙 ...

作为赣南脐橙的核心主产区，安远全县脐橙种植面积达27万亩，2024年脐橙产量27.5万吨，面积和产量 占赣南脐橙总量的八分之一以上，脐橙产业集群年产值达50亿元。 标准筑基打造品质"硬通货" 赣江观澜：江西安远何以"橙"功？ 中新网赣州11月24日电 (熊锦阳)每年的11月，赣南大地的果园内总是热闹非凡。放眼望去，金黄的果实 挂满枝头，田间地头脐橙飘香，果农穿梭于果林间，一派丰收景象。 11月22日，第四届赣南脐橙国际博览会在安远县举行，开幕式上，《优质赣南脐橙生产技术规程》《脐 橙质量分级》两项团体标准正式发布，为赣南脐橙产业规范化、标准化发展筑牢制度根基。 这只是安远县让"山中果"向"国际橙"标准化跃迁的众多举措之一。 11月22日，第四届赣南脐橙国际博览会在安远县举行。 熊锦阳 摄 安远县产出的赣南脐橙果大形正、肉质鲜嫩、香甜多汁，究其根本原因有二。一是水土好，作为东江源 头，安远县水质常年保持国家二类以上标准，确保了灌溉水源的纯净安全，已探明的富硒土壤达351.47 平方公里，良好的水土共同孕育出品质优秀的安远脐橙；二是坚持绿色发展，据安远县果业发展服务中 心负责人刘明荣介绍，安远县严格落实《赣南脐橙 ...

Core Insights - The article highlights the successful launch of the Gannan navel orange season on November 2, 2025, by JD Fresh, emphasizing the direct sourcing model that benefits both consumers and local farmers [1][9] - Gannan navel oranges are recognized for their high quality and have seen a significant increase in production and affordability this year, with a 20% rise in yield compared to last year [3][5] Group 1: Product Quality and Production - Gannan navel oranges are celebrated for their thin skin, crisp texture, and rich flavor, making them a premium fruit in China [1][5] - The production area in Ruijin spans 168,000 acres, with an expected yield of 135,000 tons this year, marking it as a core production region [5] - The geographical and climatic advantages of Ruijin contribute to the high sugar content and excellent taste of the oranges, with effective accumulated temperature exceeding 5,200 degrees annually [5] Group 2: Market Strategy and Consumer Engagement - JD has implemented a "source direct delivery" model to ensure consumers receive authentic and high-quality Gannan navel oranges, eliminating middlemen and maintaining competitive pricing [7][9] - The establishment of a certification base in collaboration with Ruijin Tuba Xian Company aims to enhance product quality and ensure traceability, with over 1,000 acres dedicated to certified production [9] - JD's promotional efforts include a wide range of pricing options for consumers, with products priced between 11.9 yuan and 34.9 yuan depending on size, catering to diverse consumer needs [11][13] Group 3: Economic Impact and Future Prospects - The collaboration between JD and local farmers is expected to boost the income of orange growers and promote high-quality industrial development in the region [1][9] - JD's comprehensive marketing strategy, including online and offline channels, aims to enhance the brand value of Gannan navel oranges and stimulate local economic growth [13]

Core Insights - The Gannan navel orange harvest officially began on November 1, with over 1.9 million acres of orchards in Jiangxi province [1] Group 1: Production and Yield - The weather this year has been favorable, leading to a 20% increase in navel orange production compared to previous years, with sweetness levels above 12 [3] - The total planting area for navel oranges this year is 1.94 million acres, resulting in an estimated production of approximately 1.93 million tons [14] Group 2: Market and Sales - Current market prices for navel oranges range from 1.6 to 1.9 yuan per pound, with farmers expecting an income of around 100,000 yuan after selling their harvest [7] - On the first day of sales, 320,000 pounds of overseas orders were received, with an expected monthly output of 7 million pounds, representing a 30% increase compared to the same period last year [11] Group 3: Logistics and Technology - The use of drones for transporting oranges from the mountains has significantly reduced transport time from 20 minutes to just 1 minute, with each drone capable of carrying over 5 tons daily [9] Group 4: Export and International Market - There is a growing focus on expanding sales channels, particularly in international markets, with increasing orders from Southeast Asia, the Middle East, and Central Asia [12]

Core Viewpoint - The harvesting season for Gannan navel oranges has begun, showcasing a bountiful yield and attracting tourists to participate in the picking experience [1][2] Group 1: Production and Harvesting - Gannan navel oranges officially started harvesting on November 1, with various orchards in Ganzhou City entering the picking phase [1] - In Anyuan County, a major production area, the expected yield for this year is 304,600 tons, with a projected output value exceeding 3 billion yuan [1] - A new agricultural transport innovation, the "mountain rail car," has significantly improved the efficiency of transporting oranges from steep slopes, saving farmers over 10,000 yuan annually in transport costs [1] Group 2: Industry Development - Ganzhou is recognized as the "World Orange Town," with strategic initiatives since the 1980s aimed at developing a comprehensive navel orange industry, including cultivation, processing, and logistics [2] - The Gannan navel orange industry has seen continuous expansion, with projections indicating a planting area of 1.94 million acres and a brand value of 69.294 billion yuan by 2025 [2] - Gannan navel oranges have maintained the top position in regional brand fruit categories in China for 11 consecutive years [2]

Core Insights - JD Logistics is enhancing logistics solutions for Gannan navel oranges, aiming for efficient delivery from farm to consumer [1][3] - The logistics improvements are expected to reduce costs and increase delivery speed by over half a day [3][5] Group 1: Logistics Enhancements - JD Logistics is implementing a direct shipping model and smart distribution centers to optimize logistics for Gannan navel oranges [1][3] - The company has invested in four automated sorting centers and deployed sorting equipment to improve efficiency and pricing accuracy for farmers [3] - A dedicated sorting center for navel oranges will be established in Huichang to further enhance delivery speed [3] Group 2: Cost Reduction and Channel Expansion - JD Logistics is introducing e-commerce small item discounts to benefit farmers and merchants [5] - The shared warehouse service for Douyin (TikTok) will allow merchants to achieve next-day delivery and reduce logistics costs by 10% [5] - A comprehensive service mechanism will be established to address issues within 10 minutes, ensuring smooth operations during peak seasons [5] Group 3: Market Development - Major cities like Beijing, Shanghai, Guangzhou, and Shenzhen have become key markets for Gannan navel oranges, with consumption in northern markets increasing for seven consecutive years [3] - JD Logistics plans to support merchants in expanding into northern markets with a new northern distribution model and frost damage prevention standards [3][5] - The company aims to leverage its logistics and commerce integration to broaden sales channels for Gannan navel oranges [5][7]

Group 1 - The core viewpoint of the articles highlights the transformation of Chinese agriculture from "product export" to "system export," emphasizing the importance of branding, high-end products, and comprehensive agricultural service systems [2][6][7] - Chinese agricultural exports are increasingly focusing on high-value products, with companies like Xinfeng Zhengda Agricultural Development Co., Ltd. successfully exporting processed products such as navel orange wine and tea to multiple countries [2] - The export of agricultural machinery and components has shown strong growth, with a total import and export value of $9.98 billion in the first half of the year, marking a 21.5% year-on-year increase [4] Group 2 - The agricultural sector is not only expanding internationally but also deepening domestic cooperation, as evidenced by the "Tianjin-Guangdong-Guangxi Deepening Inter-Provincial Cooperation Initiative" aimed at promoting regional agricultural development [6] - Companies are integrating advanced technologies such as IoT, big data, and AI into agriculture, exemplified by the efforts of Nongxin Digital Group to create a data-driven global smart agriculture service platform [6] - The future of agricultural exports is expected to exceed current expectations in terms of application scenarios and value creation, indicating a significant potential for growth and innovation in the sector [7]

Group 1 - The core idea of the articles emphasizes the role of e-commerce platforms in enhancing farmers' income and promoting rural revitalization during the Chinese Harvest Festival [1][2][3] - E-commerce platforms have initiated special promotional activities during the Harvest Festival, providing subsidies and operational support to farmers, resulting in over 130 billion yuan in agricultural product sales [1] - Digital technology, including live-streaming and traceability systems, has significantly improved the marketing of agricultural products, allowing farmers to convert their hard work into tangible income [1][3] Group 2 - E-commerce training programs are empowering farmers with digital skills, transforming them from mere producers to effective sellers, with a projected rural online retail sales of 2.52 trillion yuan by the end of 2024 [2] - The application of traceability systems using QR codes and blockchain technology enhances consumer trust by providing detailed information about agricultural products, thus promoting quality over quantity in agricultural production [3] - The integration of digital technology in agriculture is seen as a new engine for rural revitalization, with expectations for deeper collaboration between e-commerce and agriculture in the future [3]

Core Viewpoint - Jiangxi province is actively promoting the development of distinctive agricultural brands during the "14th Five-Year Plan" period, aiming to create a series of regional public brands that showcase unique local characteristics, thereby injecting new vitality into agricultural development and rural revitalization [1][11] Group 1: Agricultural Brand Development - Jiangxi is focusing on cultivating high-quality agricultural brands characterized as "small, beautiful, special, and refined," transitioning from small-scale production to stronger and superior products [1] - The province has supported the development of 50 "small, beautiful, special, and refined" agricultural brands, showcasing the diversity and potential of Jiangxi's agriculture [11] Group 2: Success Stories of Unique Products - In Yichun's Yujiang District, ornamental fish farming has become a significant industry, with each circular tank capable of raising 200,000 fish, generating annual revenues exceeding 50,000 yuan per farmer, leading to a market value surpassing 100 million yuan [3] - In Fuzhou's Guangchang, the Guangchang white lotus has undergone space mutation experiments, resulting in a new variety with longer growth periods and higher yields, making it the largest supplier of space lotus seedlings in China [5] - The region around Poyang Lake produces 70% of China's black sesame, with the product achieving international food safety certification and entering European and American markets for the first time [7] - In Dongxiang, Fuzhou, loofah is transformed into over 300 products, generating annual sales of 200 million yuan, with significant exports to Europe, Southeast Asia, and other regions [9]

Core Viewpoint - The 23rd China Green Food Expo, themed "Green Food Boosting Consumption," will showcase the vibrant development of China's green food industry, emphasizing a new era of food consumption centered on quality and traceability [1] Group 1: Standardization and Quality - The expo highlights the importance of a standardized production system for green food, featuring a conference on the establishment of national green food raw material standardization bases [2] - The event showcases a complete industry chain from farm to table, demonstrating the integration of technology and standardization in agricultural production [2] - The "Traceability China" project utilizes blockchain technology to ensure full traceability of agricultural products, enhancing quality assurance [2] Group 2: Market Trust and Consumer Demand - The expo introduces an innovative "exhibitor co-trading" model, connecting high-quality green food producers with major retailers and procurement units, facilitating trust in the market [3] - The integration of technology, media, and industry through "Traceability China" addresses the challenge of ensuring quality at reasonable prices, enhancing brand value [3] - The participation of over 2,200 exhibitors and the service of over 1,000 brands by "Traceability China" demonstrate the potential for green food to achieve market premiums through traceability and quantifiable trust [3] Group 3: Regional Characteristics and Digital Economy - Ningxia, as the host of the expo, leverages its agricultural advantages to invigorate the green food industry, supported by the digital ecosystem of "Traceability China" [4] - Digital technology enables regional agricultural products to tell their quality stories, reaching consumers directly and enhancing market presence [4] - The expo's provincial green food promotion events, in conjunction with the trustworthy brand evaluation system, aim to elevate local specialties to national brands [4] Group 4: Future Prospects and Industry Growth - The synergy of policy guidance, quality commitment from enterprises, and technological empowerment from media is driving a "quality revolution" in the green food industry [5] - The expo signifies a commitment to building consumer trust and respecting the value of high-quality agricultural products, positioning green food as a pillar of rural revitalization and a foundation for a quality-driven nation [5] - The green food industry is poised for expansive growth, driven by policy benefits, technological advancements, and market demand, indicating a promising future for China's food industry [5]