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实探文博会:文化IP推动文旅“出圈” 文旅融合成地方经济“助推器”
Zheng Quan Shi Bao· 2025-05-25 15:47
Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair (Cultural Fair) highlighted cultural consumption, cultural IP, and the integration of culture and tourism as key focus areas [1][2] - The exhibition area for cultural consumption and tourism integration reached 20,000 square meters, showcasing historical sites, cultural districts, and new tourism consumption scenarios [1][2] - Various regions presented their unique cultural tourism resources, with notable attractions like Qianshan in Liaoning and cultural projects in Henan and Zhejiang gaining attention [2][3] Group 2 - Cultural IP is seen as a means to enhance local tourism visibility, with examples like the Yingge dance from Guangdong becoming a cultural highlight at the fair [4] - The fair featured numerous enterprises in the cultural tourism sector, such as Yushang Hemei Cultural Tourism Co., which focuses on various aspects of the cultural tourism industry [5] - The integration of culture and tourism is recognized as a significant driver for local economic growth, with experts suggesting that it can transform traditional consumption into new economic models [6][8] Group 3 - Recommendations for enhancing cultural consumption and tourism integration include emphasizing localized development, promoting integrated services, leveraging digital technology, and fostering international cultural exchange [8]