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“新意”刷屏,暑期文化消费热度持续攀升
Xin Hua Ri Bao· 2025-08-25 07:09
这个暑假,江苏各地推出一系列别出心裁的文旅项目,以"新玩法""新场景"为游客带来充满趣味和新奇 的体验,也推动着文化消费热度不断攀升。 "今年,我们新推出古装爆笑喜剧《王老虎抢亲》,暑假在常州上演多场,上座率都达到八成以上。"常 州市滑稽剧团团长张怡告诉记者。据介绍,剧团始终秉持"守正创新"理念:一方面深耕传统剧目,如经 典滑稽戏《陈奂生的吃饭问题》持续火爆,假期在全国巡演20多场;另一方面积极创新,由传统故事改 编的《王老虎抢亲》定位为古装爆笑喜剧,融入现代流行词汇和审美趣味,以顺应市场化发展趋势,吸 引更多年轻观众走进剧场。 这个暑假,原本的夫子庙喜剧汇正式更名为刘老根大舞台。8月22日夜晚,记者在夫子庙游船码头看到 一个矗立着的巨型广告灯箱,醒目地写着"刘老根大舞台南京剧场"。剧场运营部经理林青介绍,该灯箱 当天刚刚安装完毕。剧场专门安排了讲解员与引导员,负责向过往游客详细介绍演出具体信息。演员全 都来自东北,并定期更换,其中包括像宋晓峰、周云鹏等知名艺人。目前,剧场的日常上座率稳定在六 七成,周末上座率则达九成以上。"刘老根大舞台在全国具有较高知名度,借助这个品牌,我们既能吸 引更多观众,也能推动南北 ...
“城市伴手礼”中的人文经济学(评论员观察)
Ren Min Ri Bao· 2025-08-24 21:59
别具一格的"城市伴手礼",能满足游客"带走一座城记忆"的情感需求,更能提供独特的审美体验和精神 享受,创造新的消费场景、业态和模式 去年年底,"长沙礼物馆"亮相湖南长沙国金街。从拍照打卡,到地标文创,再到湘派辣卤,能逛、能 玩、能吃、能带走,城市礼物与线下购物的融合,不仅为游客了解城市打开新的窗口,也创造新的消费 场景、激发消费潜力。从这个意义上讲,城市礼物已不再仅仅是一种旅游商品,更意味着一片文化消费 的蓝海。 经济可以活化文化。让"城市伴手礼"走向更多游客,也是让一座城市的文化从一地"走出去"。 去一座城市,你会选择带什么回家?有人喜欢当地特产,有人青睐文创产品,有人则钟情传统手工艺 品。如今,在不少城市,这些产品有个共同的名称——城市礼物。打造城市礼物,展示城市魅力,也成 为许多城市的共同选择。 京剧元素融入精美首饰,故宫麒麟化身潮流玩具,明代四大凤冠被制作成"本宫喜欢"冰箱贴……前不久 举办的2025"北京礼物"全球文创大赛启动仪式上,12件"北京礼物"新品令人眼前一亮。更引人深思的 是,为小小的城市礼物专门举办一场赛事,这背后有怎样的考量?蕴含怎样的启示? 文化可以赋能经济。今天,人们出游已不再满足 ...
七夕金价跳水 首饰抢购热
Sou Hu Cai Jing· 2025-08-24 13:28
in 30% Ko 02 12 2017 · 199, 1 0 o 20 2 2 1187 275 20 6 ok in 0 go . . . . . No de 9 . . 7. 60 ANT 76 . . first 2 4 25 0 4 and 7 2 2 a. TIME FITT /////// Te IIIIIIII 3 11977 Immin 9 8 7:11111 . milling 11111111 . . : e conses of the . e . 14. 1 9 t .. . . . . . . . 2 1 2 2 and and and on the many of the start to do State Stage STERNET Cambr . . t 2017 an a status #七夕金价跳水 首饰抢购热 七夕遇上金价回落,上海金店上演了一场消费狂欢!节日浪漫遇上价格实惠,黄金首饰成了年轻人表达爱意的新宠。 金价波动点燃消费热情 金价回落叠加节日促销,黄金消费迎来爆发式增长。 为抢占七夕红利,金店祭出组合拳促销策略: 此外,品牌还加速渠道革新:周大福"云柜台"小程序单 ...
东莞上半年镇街经济“放榜”,有喜有忧|东莞一周
Nan Fang Du Shi Bao· 2025-08-24 09:36
08.18—08.24 【东莞一周】 精选原创新闻合集 1 有喜有忧!东莞镇街2025上半年经济"成绩单"陆续公布 采写:南都N视频记者莫晓东 整合:南都N视频记者黄嘉丰 唐国轩 莫晓东 黄芳芳 继2025年东莞经济"半年报"出炉后,镇街上半年的经济"成绩单"也陆续公布。 截至8月20日,东莞已有20个镇街相继公布上半年主要经济数据,13个镇街暂未公布GDP或增速。今年 上半年,大部分镇街的消费市场持续走强,进出口贸易活跃,固定投资增速放缓,拉动经济增长的"三 驾马车"有喜有忧。 上半年,东莞各镇街有力有效延续了去年以来经济增长逐步回升的态势。进入下半年,经济高质量发展 的驱动引擎将精准发力,稳外贸、促消费、强投资、谋增量,全力以赴完成全年经济社会发展目标任 务。 2 东莞拟进行中考改革,总分680分,生物地理成绩不计入总分 南都N视频记者 黄慧萍 8月20日,东莞市教育局官网发布关于公开征求《东莞市教育局关于深化高中阶段学校考试招生制度改 革实施意见(征求意见稿)》意见的公告。根据征求意见稿,东莞拟进行中考改革,中考总分由800分 调整为680分,生物地理成绩不计入中考录取总分。需要指出的是,该意见自202 ...
新消费派 | 当“雪”落在书脊上——上海暑期文化消费“零成本美育实验”
Xin Hua Cai Jing· 2025-08-19 05:28
Core Perspective - The article highlights a unique art exhibition titled "Floating·Flood Tide Landscape Painting Exhibition" in Shanghai, which breaks traditional exhibition norms by integrating art into a bookstore environment, allowing for a more casual and accessible experience for visitors [1][2][3]. Group 1: Exhibition Concept - The exhibition eliminates formalities such as opening ceremonies and instead invites visitors to engage with art in a relaxed setting, where they can enjoy coffee and browse books while experiencing the artwork [1][2]. - The layout of the exhibition creatively utilizes the bookstore's space, allowing art to coexist with literature, transforming the experience into a fluid interaction between reading and viewing art [2][3]. Group 2: Cost and Time Efficiency - The exhibition runs for seven days and coincides with the Shanghai Book Fair, utilizing the bookstore's space without incurring rental costs, thus making art more accessible [3]. - The average time visitors spend in the bookstore has increased from 28 minutes to 41 minutes during the exhibition, indicating a successful integration of art and literature that enhances visitor engagement [3]. Group 3: Artist's Perspective - Artist Hong Chao expresses a renewed connection with the audience, emphasizing that art should resonate with the public and reflect everyday experiences rather than remain confined to highbrow interpretations [4][5]. - The exhibition allows for direct interaction between the artist and visitors, fostering a sense of community and shared appreciation for art [5]. Group 4: Cultural Impact - The collaboration between the bookstore and the exhibition space represents a new paradigm in public art, aiming to bring art into everyday urban life and make it more accessible to the general public [6]. - The initiative aligns with Shanghai's cultural goals, promoting cultural confidence and integrating art into the fabric of daily life, thus redefining the relationship between art institutions and the community [6].
书展充满“科技范儿”:多元活动破界 新玩法引爆夏日文化消费
Yang Shi Wang· 2025-08-16 09:01
央视网消息:这两天,第二十一届上海书展正在火热进行中。作为国内规模最大的零售书展,今年上海书展带来了上千场阅读活动,总数 再创新高,并且首次将人工智能与图书内容转化等相结合,让书展充满"科技范儿"。 多城联动 地方元素云集为文旅引流 除了多样化的阅读场景,本届书展进行多城联动,结合地方名家及其经典书籍,借助上海书展的平台,为地方文旅引流。 浙江网红"迅哥",热门话题"苏超",憨态可掬的大熊猫……穿梭在书展现场,地方标志性元素随处可见。上海本地书店也不甘示弱,一系 列珍藏版经典刊物呈现了海派文化的时空脉络,带来独属于书展的上海记忆。 杜甫江阁、橘子洲头……非遗湘绣团扇绘出了湖湘大地的壮美河山;"茶皇帝"乾隆化身茶盏,辣椒装饰呼应地域特色,新奇有趣的文创产 品在书展上打造了一处别具一格的生活美学空间。 今年上海书展陆续举办1267场阅读活动,集中打造"首发""首展"和"首签",让诸多新书作者从幕后走向台前,与读者"面对面",共赴一场 书香盛宴。 记者注意到,本届书展上,科技元素随处可见,具有交互功能的数字人,可穿戴VR设备,来自"声音宇宙"的"精神漫游",不仅打破了传 统阅读方式的空间限制,也为书籍提供了不同形式 ...
暑期“看展热”撬动消费新链条
Qi Lu Wan Bao· 2025-08-14 21:28
Core Insights - The "exhibition fever" continues to rise across various cities, with museums and art galleries becoming popular family destinations, leading to a vibrant cultural consumption trend during the summer [2][3] - The trend has created an economic chain encompassing ticket sales, cultural products, and dining, contributing positively to the summer cultural tourism market [2] Group 1: Exhibition Trends - Families are increasingly engaging in "cultural outings," with parents taking their children to multiple exhibitions, indicating a shift from traditional tourism to educational experiences [3][4] - Data from the Shandong Museum shows that it received 666,700 visitors over 40 days during the summer, highlighting the popularity of family-oriented exhibitions [3] Group 2: Consumer Behavior - The average spending per family during exhibitions has significantly increased, with one family spending over 1,000 yuan on a single visit, showcasing the extended consumption scenarios [4][5] - Parents are now seeking deeper cultural experiences, leading to a demand for interactive and educational activities within exhibitions [4][5] Group 3: Economic Impact - The cultural sector is witnessing a transformation, with parents willing to allocate a budget for cultural experiences, indicating a shift in spending priorities towards educational investments [6] - Museums are adapting to new demands by offering a variety of activities and products, with significant sales figures reported, such as over 4 billion yuan in revenue from cultural products at the Shanghai Museum [5][6]
新华视点丨暑期经济多点开花:文化消费、避暑经济、研学热潮共燃夏日活力
Xin Hua Wang· 2025-08-14 08:00
Group 1: Cultural Consumption - The cultural experience center in Hebei's Xinhua Bookstore has upgraded its space by incorporating intangible cultural heritage projects, leading to a 65% increase in daily foot traffic during the summer [4] - Sales of cultural and creative products exceeded 800,000 yuan, while surrounding dining consumption grew by 30%, creating a positive cycle of "cultural experience - surrounding consumption" [4] Group 2: Sports Events - The "Zhe BA" basketball league in Zhejiang has sparked enthusiasm among fans and brought together sports enthusiasts, contributing to a surge in community sports events [7] Group 3: High-Temperature Economy - In Jilin's Hunchun, air conditioning sales increased by 120% due to high temperatures, with local cold noodle brands selling over 300 servings daily, leading to a 45% rise in cold drink orders on delivery platforms [10] Group 4: Tourism and Recreation - The Yangming Mountain scenic area in Hunan developed a "forest healing" experience project, attracting 120,000 visitors during the summer and increasing income for surrounding rural guesthouses by 60% [13] - The "I Spend a Day in the Song Dynasty" project in Kaifeng's Qingming Riverside Garden has seen a significant increase in customer spending, with average stay duration for study tour groups extending to 6.5 hours, boosting secondary consumption to 45% [15]
上半年全国新设经营主体超1327万户 多元结构优化彰显市场活力
Huan Qiu Wang· 2025-08-13 05:04
Core Insights - The National Market Supervision Administration reported that in the first half of 2024, there were 13.278 million new business entities established, indicating a stable growth trend [1] - Among these, 4.620 million were new enterprises, 8.629 million were individual businesses, and 29,000 were farmers' cooperatives, all showing an upward trend [1] Summary by Category New Business Entities - In the first half of the year, 4.346 million new private enterprises were established, representing a year-on-year growth of 4.6% [2] - The number of new foreign enterprises reached 33,000, with a year-on-year increase of 4.1% [2] Industry Distribution - The distribution of new business entities by industry includes 601,000 in the primary sector, 965,000 in the secondary sector, and 11.712 million in the tertiary sector, with the service industry remaining dominant [2] - As of the end of June, there were 25.361 million registered "four new" (new technology, new industry, new business format, new model) economic enterprises, a year-on-year increase of 6.6%, accounting for 40.2% of the total number of enterprises, indicating sustained growth in new economic momentum [2] Cultural and Entertainment Sector - The "cultural, sports, and entertainment industry" saw a remarkable growth rate of 17.5% in new enterprises, making it the standout sector in consumer fields [2] Future Outlook - The National Market Supervision Administration plans to focus on the development needs of business entities, improve market access and exit systems, and promote the construction of a unified national market to maintain a fair competitive environment [2]
上海书展明天开幕,带你探访上海展览中心主会场
Xin Lang Cai Jing· 2025-08-13 00:37
Core Points - The Shanghai Book Fair is set to expand this year with dual main venues at the Shanghai Exhibition Center and Shanghai Book City, along with a new sub-venue in Wuzhen [1][23] - The theme for this year's fair is "The Aroma of Books is an Atmosphere" [8] - The event will feature a variety of cultural activities, including the "Reading Night Market," which aims to enhance summer cultural consumption [1][3] Venue and Setup - The Shanghai Exhibition Center has undergone significant changes, including the installation of the "Reading Night Market" with various stalls and food trucks [3][5] - The central hall will showcase the China Publishing Group and the guest province, Hunan, which will present over 4,000 quality books and 29 major events [13][15] - The "Old Books, New Knowledge" national invitation exhibition will feature old bookstores from various cities, promoting the circulation of quality old books [16][18] Exhibitor Highlights - The China Publishing Group will present over 48,000 premium books, including a new creative product area [13][15] - Hunan's exhibition will highlight its cultural heritage with a focus on local literature and cuisine [15] - The "Seven Seas Studio" will return with popular creative products, including limited edition gift boxes and various merchandise [33][36] Special Features - The Wuzhen sub-venue will promote local culture and literature, offering unique activities such as outdoor movie screenings and author signing events [23][25] - The "Old Books, New Knowledge" area will allow visitors to collect stamps from various historical sites, enhancing the interactive experience [16][20] - The event will also feature a range of creative products from local publishers, showcasing the integration of literature and culture [28][30]