Core Viewpoint - The tourism industry in Ulanqab, Inner Mongolia, is experiencing a revitalization, driven by its cool climate, rich cultural offerings, and innovative tourism products, attracting a significant number of visitors during the summer season [3][7]. Group 1: Tourism Growth - Ulanqab is known as "China's Grassland Summer Resort," with an average summer temperature of 18.8 degrees Celsius, making it an attractive destination for tourists seeking cooler climates [3]. - Since July, Ulanqab has seen a peak in tourist arrivals, with over 13 million visitors and total spending exceeding 15.4 billion yuan in the first half of the year [7]. Group 2: Innovative Tourism Offerings - The city has developed the "Ulanqab Night" brand, combining natural scenery, local cuisine, and cultural performances to create an immersive tourism experience [4]. - The "Ulanqab Night" themed street integrates light art, intangible cultural heritage elements, and ancient scenic views, enhancing the tourist experience [4][6]. Group 3: Economic Impact - The influx of tourists has positively impacted local businesses, with a notable 30% increase in sales for local products, such as yogurt, during the summer [6]. - Cultural performances, such as the "Grassland Legend" and "Meeting Aobao," have become highlights of the tourism market, providing visitors with deeper insights into local culture [6].