●本届订货会为出版业高质量发展注入了强劲动力，而四川出版立足地域特色、深耕内容创新的 实践，也为行业提供了宝贵经验本报讯（四川日报全媒体记者 肖姗姗）1月10日下午，第38届北 京图书订货会闭幕。记者从闭幕发布会上获悉，本次订货会汇聚全国711家参展单位、40万余种图 书，吸引超10万人次入场，四川出版展团以"图书+文创+数智传播"的创新模式亮相，成为展会中 不可或缺的亮点。现场披露的数据显示，本届订货会展览面积达5万平方米，设置展台2700余个， 跨界文化产品展区规模较上届增加1/3，AI赋能、数字出版与文创融合成为行业鲜明趋势。作为西 部出版重镇的代表，四川18家出版社组成的参展团，以"纯白主调+竹影熊猫"的特色展陈吸睛无 数，既彰显川蜀文化符号，又兼具现代审美与实用功能，成为观众打卡热门地。展会期间，四川 展区集中呈现"十四五"出版成果，国家出版基金资助项目《蜀道：四川盆地历史交通地理》、主 题出版物《胜利与抉择：1945年的中国》，以及《又见三星堆》《四川超安逸》等首发新书集中 亮相，让全国读者领略巴蜀人文底蕴。同时，200余种大熊猫主题文创、红色及非遗文创产品同步 展出，"熊猫书店"的创新实践与"线 ...

Core Viewpoint - The 2025 Tianfu Book Fair, which opened on October 17, has evolved from a traditional book-selling event into a cultural celebration that integrates local culture, reading enthusiasm, and global dialogue, establishing itself as one of China's four major book fairs [7]. Group 1: Event Overview - The Tianfu Book Fair has transitioned from its inception in 2019 with the theme "Love Reading, Enrich Life" to a significant cultural event over six years, emphasizing that it offers more than just books [7]. - This year's fair has expanded its reach to 13 cultural and tourism landmarks, allowing visitors to experience reading in historical and scenic settings, enhancing the immersive experience [8]. Group 2: Cultural Integration - The main exhibition area features a cultural integration zone showcasing local crafts and performances, aiming to provide a condensed experience of Sichuan's cultural richness [8]. - The fair includes a "Cultural and Culinary Street" where visitors can enjoy local delicacies while engaging with literature, creating a tangible connection between reading and local culture [9]. Group 3: Targeted Services - The event has introduced dedicated reading areas for different demographics, including a senior reading zone and a Z-generation reading zone, catering to diverse audience needs [10]. - Over 40 million yuan in vouchers have been distributed to promote reading accessibility, with activities extending to various online and offline platforms [10]. Group 4: International Collaboration - The fair has made strides in internationalization by inviting the Vice President of the Frankfurt Book Fair as a senior advisor and establishing a dedicated area for foreign publications, enhancing access to global literary resources [11]. - The event features a series of cultural exchange activities, including seminars and book promotions, aimed at fostering dialogue between Sichuan culture and the world [11]. Group 5: Regional Participation - Shandong Publishing Group, as the annual guest group, has brought over 1,300 titles that reflect the cultural heritage of Shandong, highlighting the fair's role as a platform for cultural exchange between provinces [12].