Core Viewpoint - The increasing popularity of museums as cultural destinations during the Chinese New Year, with immersive experiences enhancing visitor engagement and understanding of traditional culture [1][2][4]. Group 1: Museum Activities and Innovations - The "Seventh Museum New Year" event at the Western Xia Mausoleum features an immersive performance titled "Western Xia Music Collection," showcasing a 300-meter-long corridor designed to recreate the cultural interactions of the Song and Xia dynasties [1][2]. - Over 20 museums in Ningxia launched more than 80 cultural activities during the Spring Festival, shifting from static displays to dynamic performances, indicating a trend towards more interactive museum experiences [2][4]. - The use of technology, such as VR and XR, is becoming prevalent in museums, allowing visitors to engage with history in innovative ways, such as "touching" history or exploring ancient sites virtually [4]. Group 2: Visitor Engagement and Cultural Impact - The integration of interactive elements in museum experiences has significantly increased visitor numbers, with many tourists now choosing to visit museums during the Spring Festival, a time previously characterized by low attendance [2][4]. - Museums are evolving from traditional educational spaces to popular social venues for younger audiences, reflecting a growing interest in traditional culture among the Chinese populace [4]. - The trend of immersive cultural experiences is becoming a new standard for Chinese families during the Spring Festival, blending historical appreciation with festive celebrations [4].