市县同心开盛景，全域联动谱华章 各县区依托自身资源禀赋和文化特色，按照"一日一县区、一县一主题"思路，策划推出系列特色活动， 打造兼具年味、韵味与烟火气的文旅盛宴。汉台区以"风云再起 寻梦汉潮"为主题，在南关正街推出马 年主题灯会，构建全天候沉浸式文旅互动体验；南郑区开展"马上报春送祝福"春倌说春活动，让非遗成 为春节期间的文化亮点；城固县举办"传承非遗・留住根脉"非遗大展，集中展示架花刺绣、湑水龙灯等 非遗文化；洋县推出"洋州遗韵・烟火年味"非遗过大年系列活动，还原传统年节热闹氛围；西乡县策 划"承韵迎春添新欢" 文化活动，打造水上民俗雅集、非遗展演等新场景；勉县举办2026"沔水有约"新 春音乐会，献上沉浸式视听盛宴；宁强县组织新春系列文艺演出，彰显地方民俗特色；略阳县开展"特 色非遗进景区"活动，让游客近距离感受传统文化魅力；镇巴县推出"水上特技闹新春・非遗火壶耀班 城"系列活动，涵盖水上特技、打铁花、好物展销等内容；留坝县举办新春游园张良庙会，推出"穿汉 服、品汉乐、行汉礼" 文旅体验；佛坪县以"熊猫迎春・马跃秦岭"为主题，开展"秦岭四宝"主题花车巡 游，实现传统社火与机器人"萸见七仔"创意碰撞，吸引 ...

在江苏高邮的老街区，处处洋溢着浓浓的年味。古风表演准时亮相，舞蹈轻盈雅致，舞狮气势昂扬，高跷轮番登场。巡游队伍 穿行在古色古香的街巷间，与市民游客热情互动。 央视网消息：春节假期，江苏各地文旅市场持续升温。以沉浸式古风演艺为代表的文化体验活动成为春节"新标配"，街区、景 区纷纷推出特色实景演出，为广大市民和游客带来不一样的节日体验。 在江苏句容，一场精彩纷呈的古风巡演热闹上演。精心设置的打卡集福互动点位，让大家在移步换景中沉浸式感受新春氛围。 ...

"真像穿越了一样，孩子们特别喜欢。我们一边看表演，一边给孩子讲西夏的发型、服饰、礼仪，让神 秘的西夏历史变得鲜活起来。"王飞说，如今博物馆有了科技和各类文化活动赋能，互动性大幅提升， 孩子能在趣味体验中真正理解中华优秀传统文化，春节也变得更加有意义。 （来源：中工网） 新华社银川2月20日电 新华社记者马思嘉、艾福梅 马年春节期间，宁夏银川市贺兰山下格外热闹。走进西夏陵博物馆后数百米长的廊道，游客仿佛穿越回 千年前的西夏——身着各民族传统服饰的"商贾"沿街叫卖，"麻魁"女兵英姿飒爽，西夏壁画中的"飞 天"在神秘烟雾与灯光中翩跹起舞…… 这是世界文化遗产西夏陵"第七届博物馆里过大年"核心活动——《西夏乐集》行浸式演艺现场。300米 长的通道被打造成行进式场景，再现宋夏时期多民族共生、多元文化交融的鲜活图景，给观众带来边走 边看、融入演出的沉浸式体验。 来自山西的游客王飞带着妻儿初次走进西夏陵，孩子们兴奋地与演员扮演的历史角色合影，体验射箭、 投壶等小游戏，换得"银票"后再从西夏"商贾"手中优惠买下糖葫芦、西夏陵文创等。有游客与身着回鹘 服饰的女性角色对坐弈棋，还有孩童和身穿宋制汉服的角色玩猜拳、比赛背诵古诗词。 ...

据银川文旅集团西夏陵文化旅游开发有限公司市场部部长陈晓旭介绍，《西夏乐集》从去年11月立项，集结了50多名专业演员，服饰造型参考宋 制以及西夏壁画等史料，市集场景也严格依据博物馆馆藏文物文献复原。"我们希望打破游客对西夏陵'只有大土堆'的固有认知，用沉浸式体验传 递西夏文化与世界遗产的价值。"她说，活动推出后，景区客流量明显增多。 除西夏陵博物馆外，宁夏20余家博物馆春节期间推出80多场文化活动。从"只能看"到"可参与"，从静态陈列到动态演绎——2026年春节，中国各 地博物馆正以全新姿态迎接如潮客流。 2月13日，游客在银川市西夏陵景区观看《西夏乐集》。新华社记者冯开华 摄 在河南，郑州商代都城遗址博物院推出沉浸式剧场《桑林祈雨》，让观众"穿越"至商代参与祭祀仪式；内蒙古博物院推出"千年交融路"沉浸式导 赏与"南茶北酪"互市贸易情景剧，让游客在角色扮演中感受古代草原与中原的贸易盛况。 新华社银川2月20日电 题：越来越多中国民众"博物馆里过大年" 新华社记者马思嘉、艾福梅 马年春节期间，宁夏银川市贺兰山下格外热闹。走进西夏陵博物馆后数百米长的廊道，游客仿佛穿越回千年前的西夏——身着各民族传统服饰 的"商贾" ...

《赳赳大秦》沉浸式秦文化体验，激发古城消费新活力。 马年新春，秦文化驻场演出《赳赳大秦》开启"赳赳新春・与子同游"主题系列活动，掀起一股强劲的"秦风热"，场场座无虚席，迎来"开门 红"，八方游客在沉浸式秦韵中感受文化年味。 全场景构建"入秦"体验 春节期间，《赳赳大秦》精心打造了"入秦—游秦—归秦"的全域沉浸式体验链。从西安咸阳国际机场的主题视频展映，到城市核心商圈、特色 餐饮及精品酒店的联名场景布置，秦风古韵弥漫全城，让游客一落地便自然融入秦文化氛围。 活动深度联动城市商业资源，实现了"衣食住"全方位的秦文化体验覆盖。据统计，活动联合了包括闪送平台、肯悦咖啡、八百里秦川、西安饭 庄、全季酒店及丽思卡尔顿酒店等在内的数十家跨界品牌，推出联名包装、主题套餐、秦风装饰及主题文创礼品。 《赳赳大秦》剧场推出的"寻秦手册"更串联起多元消费场景，引导观众在观演后前往联名商户打卡消费，形成了文化探索与商业消费的良性互 动。票务数据显示，春节前夕演出票已基本售罄，显示出市场对深度文化体验的强劲需求。 同时，观众在官方文创店"大秦制造局"消费或参与线上互动，即可获得非遗工坊的参与资格。这种模式直接带动了文创产品的销售。体验活 ...

自1958年被发现以来，广富林遗址经过多轮考古发掘，成为上海迄今发掘规模最大、出土文物最丰富、 历史面貌最清晰的古代遗址。从先民的渔猎耕种、制陶建房，到唐天宝十年华亭县的设立、元至元年间 松江府的崛起，广富林就像一部深埋地下的"上海文明百科全书"，记录着这座城市从村落走向都会的完 整轨迹。 智通财经记者在广富林文化展示馆看到，此次所有的技术升级与内容挖掘，最终都是为了实现"让文化 活起来"这一核心诉求，告别传统静态展览的枯燥，升级后的广富林文化展示馆以沉浸式多媒体技术为 核心引擎，打造"可触摸、可感知"的活态文化空间。 智通财经记者日前来到广富林文化遗址公园看到，承载着上海文明源头记忆的广富林文化展示馆，最近 完成了焕新改造，正式对外开放。 广富林文化展示馆内景，下同。 松江区广富林文化遗址公园内的广富林文化展示馆 广富林文化遗址公园是全国重点文物保护单位与国家4A级旅游景区，也是追溯上海六千年文明史的重 要实证地。 动态场景复原，考古现场"复活" 通过动态影像、灯光与声效的精准叠加，五千年前广富林先民的生活图景被生动再现。你可以亲眼看到 古人使用石器劳作的场景，感受他们饮食起居的烟火气息，甚至能直观领略先民 ...

Core Insights - The article highlights the innovative cultural tourism experience introduced in Sanya, focusing on the "Year of the Horse" theme and the integration of traditional and modern elements in the festivities [2][3] Group 1: Event Overview - The "Day and Night" cultural tourism project at Sanya Rice National Park features daytime horse interaction activities and a nighttime large-scale visual performance titled "Dancing Horses Across the Horizon" [2] - The event runs from January 30 to March 8, showcasing a blend of horse culture, technology, and folk customs, creating an immersive experience for visitors [3] Group 2: Visitor Experience - Visitors, including families, express satisfaction with the hands-on experiences and the vibrant cultural expressions, noting that the activities provide a tangible sense of the New Year [2][3] - The addition of traditional performances, such as iron flower displays and ethnic dance, has transformed the perception of Sanya from a relaxation destination to a culturally rich experience [3] Group 3: Economic Impact - Since the launch of the "Day and Night" project, the average daily visitor count at Sanya Rice National Park has increased by approximately 30% year-on-year, with a significant rise in nighttime visitors [3] - The surrounding businesses, including dining, accommodation, and shopping, have also seen increased activity, contributing to a positive cycle of cultural promotion and tourism-driven commerce [3]

Core Viewpoint - The newly launched visitor service center in Tianjin's Five Avenues Cultural Tourism Area represents a significant upgrade from the previous facility, enhancing the overall tourist experience through immersive cultural engagement and expanded services [3][4]. Group 1: Facility Overview - The new visitor service center covers an area of approximately 1,520 square meters, significantly larger than the previous center, which was about 450 square meters [3]. - The design features a dual-direction flow in the main hall, integrating elements from the surrounding Minyuan Square, creating a landmark attraction [3]. Group 2: Service Enhancements - The center transitions from a basic service model to a comprehensive cultural and leisure complex, combining cultural experiences, tourism services, and quality relaxation spaces [3]. - Traditional services such as professional consultation and ticket booking are retained and enhanced, while new leisure areas are introduced for visitor comfort [3]. Group 3: Interactive Experiences - The second floor features an interactive cultural exhibition area, including a "time listening tube" that allows visitors to hear historical recordings, creating an engaging experience [4]. - Additional interactive installations, such as a vintage phonograph and a cycling experience, facilitate a deeper connection between visitors and the historical district [4]. Group 4: Strategic Importance - The opening of the new visitor service center is a crucial step in improving the infrastructure of the Five Avenues scenic area, optimizing tourist flow and connectivity between key attractions [4].

Core Insights - The trend of "Palace Cuisine" is expanding beyond major cities like Beijing and Shanghai, reaching lower-tier cities and becoming a popular dining experience [1][2][6] - The concept combines cultural immersion with dining, allowing customers to participate in a theatrical experience while enjoying traditional dishes [4][6] - The success of brands like Beijing Palace Banquet has inspired many similar establishments across the country, indicating a replicable business model [2][6] Market Expansion - Since its inception in 2019, Beijing Palace Banquet has set a precedent for "Palace Cuisine" by integrating cultural elements and immersive experiences into dining [2][4] - The Beijing location has 108 seats priced at 498 yuan per person, featuring a menu of 14 dishes linked to cultural performances, catering to consumer demand for cultural identity [4][6] - The brand has expanded to Shanghai and Hangzhou, with the Shanghai location accommodating 160 diners and utilizing 160 projectors for a full immersive experience [4][6] Consumer Engagement - The discussion around "Palace Cuisine" on social media has reached millions, with a reported 40% repurchase rate, highlighting the competitive edge and market potential of cultural dining [6] - New entrants in the market are adapting the concept to local tastes, with variations in pricing and themes to better connect with regional consumers [9][11] Regional Adaptation - Different regions are developing unique strategies based on local culture and consumer preferences, with some brands offering lower-priced options to attract local clientele [11][13] - For instance, the Palace Banquet in Hangzhou focuses on Song Dynasty cuisine, while other brands like Lanqi Banquet in Qingdao offer a more affordable experience at 298 yuan per person [11][13] Challenges and Consumer Feedback - As the number of "Palace Cuisine" establishments grows, consumer complaints about quality and experience have also increased, indicating a disconnect between pricing and perceived value [16][18] - The immersive experience relies heavily on the quality of food, performance, and service; any shortcomings can lead to negative reviews and reduced customer satisfaction [16][17] - The sustainability of these establishments in lower-tier markets is questioned, as they may struggle to maintain quality and attract repeat customers without strong local engagement [18][21] Conclusion - The expansion of "Palace Cuisine" represents a significant test for cultural dining in various markets, emphasizing the need for a balance between localization and quality [21] - Future success will depend on the ability to meet local demands while maintaining high standards, ensuring that the experience remains valuable to consumers [21]

Core Insights - The trend of young people dining in museum cafeterias has emerged, transforming these spaces into popular dining spots that offer affordable meals [5][29] - Museums are adapting to the needs of visitors by providing convenient dining options, enhancing the overall cultural experience [24][30] Group 1: Dining Experience in Museums - Young visitors are increasingly viewing museum cafeterias as essential stops during their visits, offering meals that are both affordable and satisfying [7][29] - The pricing of meals in museum cafeterias is competitive, with options like a 22 yuan meal featuring meat and vegetables, making it an attractive choice compared to typical museum dining [14][31] - The atmosphere in these cafeterias allows visitors to feel a sense of belonging, sharing space with museum staff and enhancing the cultural experience [15][29] Group 2: Historical Context and Evolution - The concept of dining in museums dates back over 160 years, with the first museum café established in the V&A Museum in London, which recognized the need for food services during exhibitions [16][17] - Initially, museum dining options were limited and often unappealing, but recent innovations have led to a more inviting and accessible dining experience [21][23] - The evolution of museum dining reflects a broader trend of making cultural experiences more inclusive and engaging for the public [20][24] Group 3: Impact on Visitor Engagement - By providing dining options, museums aim to increase visitor dwell time, which can lead to deeper engagement with exhibits and potentially higher spending on other museum offerings [25][30] - The integration of local cuisine into museum cafeterias not only satisfies hunger but also enriches the cultural experience, allowing visitors to connect with local heritage [29][31] - The unique dining experience in museums has become a social currency among young people, symbolizing a blend of culture and lifestyle [28][30]