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以沉浸式文化体验留客留心
Hai Nan Ri Bao· 2025-10-03 01:41
国庆中秋假期,海南文旅市场呈现出一派繁忙、争奇斗艳的景象。相比以往,各地对节日有着不一 样的"打开方式"—— 就当地来说,这也是打造文化名片、塑造文旅品牌的重要依托。塑造一个文化品牌、文旅IP,不仅 需要当地把故事讲好,还需要游客的良性互动,形成双向奔赴的共鸣,这是单向文旅活动所无法达到 的。而持续数天的"活动周",则有足够的时间和空间,来讲述一个完整、立体的文化故事。以定安糟粕 醋美食文化周为例,倘若只是单项活动,那就无外乎普通的美食市集。而"文化周"模式则让游客不只是 停留在简单的"吃"上,还可以通过一个个场景,沉浸式体验糟粕醋文化,增进对定安美食文化的情感认 同。 张成林 海口开启海口艺术周,将各类艺术活动送到游客身边;定安举办糟粕醋美食文化周,让游客"吃得 香、玩得嗨、感受足";澄迈推出"文化澄迈・十二乐章"之福山文化月"福山·Life来福"系列活动,多维度 展现福山镇文化魅力;三亚则推出乡村美食节,以"味蕾游"激活乡村活力……一个个"艺术周""文化 周""美食节",给游客送去跨时段的沉浸式深度体验,让"来海南"多了些理由。 八天长假,是打卡式观光,还是深度体验游?游客多会选择后者。我省各地推出的"活 ...
新时代中国调研行之文化中华|在长安十二时辰主题街区记者感受唐风唐韵
Xin Hua She· 2025-09-24 11:30
位于陕西西安的长安十二时辰主题街区,是以热门剧集为蓝本打造的沉浸式主题街区,还原了盛唐长安城的市井风貌。 记者实地探访发现,从市井摊位到非遗技艺展演,这里以细节复刻"盛唐长安的一天",让游客在行走间沉浸式感受千年古都的文化魅力。 02:21 记者:陈晨 曹彦语 秦黛新 孙正好 新华社音视频部制作 ...
国图文创馆开业,打造甲骨文门厅沉浸式场景
Xin Jing Bao· 2025-09-19 08:39
"字里人间 红楼山海——古籍文字生活方式展"于同日启幕,展览依托国家图书馆珍贵馆藏——《脂砚 斋重评石头记》(己卯本)及宋刻本《山海经》,以"红楼梦名场面"和"山海经养生局"为双主线,通过 场景化、沉浸式策展,实现古籍文本与现代美学的创新对话,展览持续至10月18日,公众可免费参观。 甲骨文门厅的设计,以"光影赋形"的巧思让古老文字焕发新生——墙面融入多处镂空甲骨文字符装饰, 当灯光穿透镂空缝隙,原本静态的甲骨文字符瞬间"苏醒",或温润柔和,或明亮通透,字符的线条在光 影交织中清晰浮现,仿佛将三千年前刻在龟甲兽骨上的纹路,以发光的形态复刻在空间里。 不止于此,《永乐大典》的恢宏、《食物本草》的鲜活、《红楼梦》的雅致,也被巧妙融入场馆设计, 化作多处值得细品与打卡的沉浸式场景。 2026"国图日历"新品首发 开业仪式现场同步举行 2026 年"国图日历"新品首发活动,《典籍里的日签》《会说话的甲骨文》两款 日历以创新形式活化古籍文字,引发关注。 9月19日,国图文创馆(魏公·芳华里店)开业仪式在北京举行。近1300平方米的场地面积,集图书借 阅、图书销售、文创展销、艺术展览、研学培训、非遗手作、咖啡轻食、文化沙 ...
数字“牵手”文化点亮暑期“文博游” “触摸”历史沉浸式感受中华优秀传统文化
Yang Shi Wang· 2025-08-15 06:53
Group 1 - The popularity of "cultural tourism" remains high during the summer, with visitors engaging in new exhibitions and hands-on experiences to immerse themselves in traditional Chinese culture [2] - The China Silk Museum in Hangzhou launched a significant new exhibition titled "The Green Color of the Thousand Miles: The Silk Road of the Grasslands in the 10th to 12th Century," featuring 213 cultural relics, including 66 first-class artifacts [3] - The museum director emphasized the importance of the Silk Road's spirit of cooperation, openness, and mutual learning, aiming to help visitors understand the stories behind the national treasures [6] Group 2 - Representative exhibits, such as the shoulder pot engraved with the story of filial piety from the Central Plains, vividly showcase the cultural fusion along the Silk Road during the 10th to 12th centuries, attracting nearly 80,000 visitors this summer [7] - To enhance visitor understanding, the museum arranged for guides to interpret the stories behind the artifacts and designed engaging hands-on activities for young audiences [9] - The Liangzhu Ancient City Ruins Park in Zhejiang introduced a VR experience that allows visitors to immerse themselves in the life of the Liangzhu civilization over 5,000 years ago, showcasing advanced technology in cultural presentation [14][18]
闽南“剧本游”游进博物馆 暑期已有超10万人次来这里打卡
Yang Shi Wang· 2025-08-12 08:27
Core Insights - The article highlights the innovative cultural initiatives in Xiamen's museums, particularly focusing on interactive exhibitions and performances that enhance visitor engagement [1][3][5]. Group 1: Xiamen Museum Initiatives - The Xiamen Museum has introduced an immersive comedy script tour titled "Xiamen Museum Has Drama: Minnan Stories," transforming traditional exhibition formats into dynamic theatrical experiences [1][3]. - The project features four immersive scenes that connect cultural memories related to tea customs, marriage, overseas Chinese remittances, and festivals, allowing visitors to actively participate in over 20 interactive elements [3]. - Since July, the Xiamen Museum has attracted over 100,000 visitors [6]. Group 2: Cultural Heritage and Visitor Experience - The "Weekend Drama Encounter" non-heritage opera performances at the museum offer classic excerpts and interactive experiences such as costume trials and photo opportunities with actors, creating a comprehensive cultural experience [5]. - The Overseas Chinese Museum has launched special exhibitions like the "Overseas Chinese and Chinese Exhibits" and "Chen Jiageng's Collected Cultural Relics," serving as a cultural touchstone for overseas Chinese to connect with their heritage [8]. - Visitors, including Thai tourists and locals, express appreciation for the exhibitions, noting the emotional connection to their ancestors' stories and the historical significance of the artifacts [10][12].