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《觉醒年代》《山海情》《人世间》《繁花》《三体》《我的阿勒泰》
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【晶采观察·解码“十四五”】模式新、需求旺!“双10亿”彰显广电视听五年成就
Yang Guang Wang· 2025-09-27 11:49
Core Insights - The press conference highlighted the achievements in the high-quality development of broadcasting and network audio-visual sectors during the "14th Five-Year Plan" period, emphasizing the significant user base of over 1 billion for television and 1.09 billion for network audio-visual services, reflecting the industry's scale and the cultural quality of life in China [1][2]. Group 1: Industry Growth and Market Dynamics - The broadcasting and audio-visual service industry in China is projected to reach a total revenue of 1.49 trillion yuan in 2024, marking a 61.96% increase compared to the end of the "13th Five-Year Plan" [2]. - Innovative models such as "broadcasting + sports" and "broadcasting + cultural tourism" are breaking industry barriers and injecting new momentum into the cultural market [2]. - The international reach of Chinese dramas has expanded, with a 40% increase in the export scale of broadcasting and audio-visual programs and services during the "14th Five-Year Plan" [2][3]. Group 2: Content Production and Cultural Impact - Over 1,500 television dramas and network dramas, more than 3,500 animated series, and over 350,000 hours of documentaries have been produced since the beginning of the "14th Five-Year Plan" [1]. - Successful content such as "Awakening Era" and "Mountain and Sea Love" resonates with audiences, indicating a growing demand for high-quality cultural products [1]. - The series "Welcome to Mai Le Village" saw a 135% increase in average viewership on Kenyan public television, showcasing the appeal of Chinese stories and narratives [3]. Group 3: Future Outlook - The industry is moving towards an "ultra-high-definition era," with expectations for Chinese stories to continue shining on various screens in the next five years [4].