Group 1 - Young tourists are shifting from superficial "check-in" tourism to multi-faceted "deep tourism" experiences [1][9] - The demand for summer travel is increasing, with a nearly 38% year-on-year growth in overall cultural and tourism bookings for the summer of 2025 [1][9] - Tourists aged 30 and below account for over 56% of summer travelers, indicating a significant trend towards younger demographics in travel [1][9] Group 2 - Northern coastal cities like Dalian, Qingdao, and Qinhuangdao are experiencing a surge in popularity as summer travel destinations, with hotel searches for seaside accommodations increasing significantly [2][3] - Dalian's hotel market is expected to see a 10% year-on-year increase in tourist traffic during the peak season, with a notable rise in bookings as the summer progresses [4][6] - The average temperature in Dalian during summer is around 25 degrees Celsius, making it an attractive escape from the heat in cities like Beijing and Shanghai [3][4] Group 3 - The Qingdao Beer Museum is adapting to changing tourist preferences by offering experiential projects, which have increased visitor engagement and extended average stay times [7][8] - The average age of visitors to the museum is around 30, reflecting a younger demographic that is increasingly interested in immersive experiences [9] - There is a polarization in consumer spending, with some tourists willing to spend more on experiential tourism while others focus on cost-effectiveness [9] Group 4 - In Guizhou, the unique natural attractions such as the Monkey Ear Sinkhole are gaining popularity, with a 281% increase in search volume for related activities [10] - The demand for mid-to-long-distance travel (over 300 kilometers) is growing, with a more than 15% increase in interest among younger travelers [9][10] - The overall trend indicates that young consumers are willing to travel further for diverse cultural and tourism experiences, with a significant portion of bookings coming from this demographic [9][10]