旅游演艺是实现文化和旅游深度融合的重要载体，也是扩大文旅消费的新增长点。近年来，山东省着力培育沉浸式、数字化项目类和大型音乐节等活动类 旅游演艺，涌现出一批深受游客欢迎、社会效益经济效益突出的优质产品。近日，省文化和旅游厅公布了全省第一批旅游演艺典型案例名单，新青年音乐 节、《海上有青岛》等9个案例入选。 新青年音乐节 在年轻人的音乐记忆里，一定有"新青年音乐节"的名字！这个由大众报业集团、山东省互联网传媒集团联手打造的青年文化IP，从2014年山东大学体育馆 的首场开唱，一路火了十年。 新青年音乐节秉持着"新青年有态度"的理念，音乐演出炸场、艺术打卡出片、美食小吃扎堆、文创市集淘货，还有超丰富的品牌互动和娱乐体验，把城市 文旅资源玩出了新花样。 也正因为这份用心，新青年音乐节圈粉无数，截至2025年7月，24场演出、百万乐迷参与、百亿次全网传播，新青年用十年时间证明：好的文化IP，从来 都能和时代同频共振。 《海上有青岛》 西海岸凤凰岛艺术中心360°全景秀演 青岛的海，藏着怎样的故事？去凤凰岛艺术中心看一场《海上有青岛》就懂了！这场由青岛西海岸旅游投资集团出品、锋尚文化（300860）集团创意打造 的36 ...

Core Insights - The "factory tour" trend has gained popularity during the summer, with many factories opening their doors to visitors and offering diverse educational programs [1][8] - The Qingdao Beer Museum reported record-breaking visitor numbers and ticket sales during the summer, indicating strong demand for immersive experiences [1][2] - Various private enterprises in Zhejiang are expanding their "factory tour" projects, providing hands-on experiences for students and families [2][3] Group 1: Popularity and Demand - The Qingdao Beer Museum experienced a significant increase in visitor numbers, with daily attendance reaching historical highs during the summer [1] - The "Golden Wonderful Night" program at the museum saw a 77% increase in visitor numbers compared to the previous year [2] - The agricultural technology company's oil processing facility in Zhejiang attracted many students eager to learn about traditional oil extraction methods [2][3] Group 2: Experience and Engagement - The "Elephant Community" woodworking workshop in Zhejiang offers creative courses that engage participants of all ages, utilizing leftover materials from furniture production [4] - The Guangzhou dairy farm reported a rise in visitor numbers, particularly among children aged 3 to 12, highlighting the appeal of interactive experiences [6][8] - Factory tours emphasize interaction and education, making them attractive to parents looking for engaging activities for their children [8] Group 3: Challenges and Opportunities - Despite the growth of "factory tours," challenges remain, including transportation issues and inadequate supporting facilities in suburban areas [8][9] - Experts suggest that factories need to balance production and tourism to enhance visitor experiences without disrupting operations [8][9] - Collaboration with tourism platforms and local governments is essential to improve accessibility and infrastructure for "factory tours" [9]

Group 1 - Young tourists are shifting from superficial "check-in" tourism to multi-faceted "deep tourism" experiences [1][9] - The demand for summer travel is increasing, with a nearly 38% year-on-year growth in overall cultural and tourism bookings for the summer of 2025 [1][9] - Tourists aged 30 and below account for over 56% of summer travelers, indicating a significant trend towards younger demographics in travel [1][9] Group 2 - Northern coastal cities like Dalian, Qingdao, and Qinhuangdao are experiencing a surge in popularity as summer travel destinations, with hotel searches for seaside accommodations increasing significantly [2][3] - Dalian's hotel market is expected to see a 10% year-on-year increase in tourist traffic during the peak season, with a notable rise in bookings as the summer progresses [4][6] - The average temperature in Dalian during summer is around 25 degrees Celsius, making it an attractive escape from the heat in cities like Beijing and Shanghai [3][4] Group 3 - The Qingdao Beer Museum is adapting to changing tourist preferences by offering experiential projects, which have increased visitor engagement and extended average stay times [7][8] - The average age of visitors to the museum is around 30, reflecting a younger demographic that is increasingly interested in immersive experiences [9] - There is a polarization in consumer spending, with some tourists willing to spend more on experiential tourism while others focus on cost-effectiveness [9] Group 4 - In Guizhou, the unique natural attractions such as the Monkey Ear Sinkhole are gaining popularity, with a 281% increase in search volume for related activities [10] - The demand for mid-to-long-distance travel (over 300 kilometers) is growing, with a more than 15% increase in interest among younger travelers [9][10] - The overall trend indicates that young consumers are willing to travel further for diverse cultural and tourism experiences, with a significant portion of bookings coming from this demographic [9][10]