Core Insights - The cultural and tourism market in Shaanxi has experienced significant growth during the National Day and Mid-Autumn Festival holidays, with a total of 52.63 million domestic tourists, representing a 14.37% increase year-on-year, and total domestic spending reaching 40.39 billion yuan, up 15.37% from the previous year [1][4]. Group 1: Market Performance - Shaanxi's cultural tourism market is thriving, showcasing a vibrant scene with various events such as concerts, intangible cultural heritage exhibitions, and trendy markets [1]. - The implementation of the "14th Five-Year Plan" has strengthened cultural confidence and innovation in Shaanxi, transforming cultural resource advantages into development strengths [1][5]. - The province aims to build a trillion-level cultural tourism industry cluster, reflecting its commitment to high-quality economic and social development [1][5]. Group 2: Innovative Experiences - New immersive and interactive cultural experiences have been developed, such as the "Chang'an Twelve Hours" themed street and various night tour scenarios, enhancing visitor engagement [2][3]. - Technological advancements are being leveraged to create new digital cultural tourism experiences, including mixed reality projects and VR theaters, which have been well-received by tourists [3]. Group 3: International Tourism Growth - The number of foreign tourists in Xi'an has increased significantly, with a 55.45% rise in inbound visitors and a 198.64% increase in spending during the first half of the year [4]. - Efforts to facilitate international tourism include the installation of payment systems for foreign visitors, enhancing their travel experience in key cultural and tourism locations [4]. Group 4: Future Development Goals - Shaanxi plans to continue developing new cultural tourism formats and scenes, aiming to convert tourism flow into consumption growth and promote deep integration of culture and tourism [5].