热闹的景点、火热的街区、旺盛的人流，消费市场涌动生机活力……国庆中秋假期，武 汉人气持续爆棚。携程平台数据显示，武汉在国内十大热门城市排第六，较此前排位有了显 著提升；从客源结构来看，北京、上海、深圳、广州、杭州等城市成为主要客源地，充分彰 显武汉的全国吸引力。 人，并排坐在台阶上等待日出，手机屏幕的光在黑暗中连成一片星河。在东湖绿道骑行、去 东湖沙滩夜嗨……8天长假，东湖风景区累计接待264.31万人次，同比增加12.66%。 自9月中旬"知音湖北・超级文旅日"热力启幕后，武汉便以主场姿态持续升级文旅盛 宴，家国情、长江风、文化味，为全国游客打造"好玩、好逛、好买"的超级体验，实现武汉 吸引力的跨越式提升。 长江文明源远流长，其蕴含的生生不息的韧劲、开放包容的胸襟、勇立潮头的气魄，早 已熔铸中华文化基因。作为"知音湖北・超级文旅日"的核心主题，"秋爽武汉17游长江"不仅 在活动启幕时点燃游客热情，更在国庆假期释放强劲"长尾效应"，让长江游览、江湖景观成 为全国游客"必选项"，推动经典文旅资源热度再创新高。 "吹着江风看灯光秀，还能和家人一起逛市集，感觉武汉的烟火气特别浓。"来自湖南长 沙的游客李女士在社交平 ...

Core Insights - The "Chuan Super" league in Zigong City has successfully integrated sports events with tourism and local businesses, enhancing visitor experience and engagement [1][2] - The initiative has led to a significant increase in tourist numbers and local economic activity, showcasing the potential of ticket-based promotions in driving tourism [2] Group 1: Event and Promotion - The Zigong City cultural tourism department provided each spectator with a gift package, including a tourism service manual and dining discount coupons [1] - Ticket holders can enjoy free access to several local attractions and discounted transportation, promoting a "travel with events" trend [1] Group 2: Economic Impact - As of October 7, 93.54 million visitors were recorded at 17 A-level tourist attractions in Zigong, marking a 31.23% increase year-on-year [2] - Nearly 400 hotels and dining establishments in the city participated in the promotional activities, linking ticket stubs to discounts across various sectors [1][2]

假期过半，来看看上海文旅市场数据。 国庆假日第四天，上海市文旅市场运行平稳有序，未发生相关安全事件。据上海旅游大数据监测，国庆假日前四天上海市共接待游客1511.75万人次，同比 增长23.74%；上海市宾馆旅馆平均客房出租率为64.7%，同比增加2个百分点。 与此同时，第二届上海国际光影节在徐汇滨江梦中心、陆家嘴滨江、世博源、外滩平台、南外滩滨江、北外滩和平公园、复兴岛船台PARK、苏河湾万象天 地、半马苏河公园等"一江一河"主要点位设置光影主题展示，为国内外游客和广大市民呈现沉浸式体验、全视听享受的光影盛宴。有力激活城市空间、展示 城市活力、激发商业繁荣、弘扬城市文化、彰显城市精神。 东方明珠塔携手上海大自然野生昆虫馆共同打造的"爬宠昆虫探索中心"在塔内0米大厅正式启幕，营造爬宠昆虫悠然栖居的自然生态场景。超动感·北外滩次 元音乐嘉年华在北外滩区域打造IP赶集区、二次元杂货铺、次元能量补给站等，通过沉浸式舞台表演和国潮IP展示，吸引众多年轻消费群体。2025上海城市 空间艺术季主展区在复兴岛船台公园以"量子城市 复兴未来"为主题，打造量子城市主题展、科技艺术融合作品、音乐节、滑板表演赛、宠物友好、趣味打 ...

国庆中秋双节期间，安徽省阜南县以"美食+文旅"为纽带，举办惠民文旅嘉年华活动，推出惠民消费券、特色展销、文化展演等系列活动，为市民打 造"吃、购、游、艺、赛"的沉浸式消费场景，进一步释放假日经济活力。 惠民市集人气旺，文化展演韵味浓 在"宴请全城，千斤羊肉、万枚蚬子免费吃"活动现场，人们排起长龙，等待品尝家乡美食。从合肥赶回阜南老家独家的张媛品尝着美味的蚬子，特别开 心："回老家看亲友、品美食，回家乡过节越过越有味!" 惠民文旅嘉年华活动。 馓子、麻花、芡实、柳编工艺品等传统特色产品吸引游客驻足；无人机、智能手机等时尚产品也聚集着人气。阜南华创首京通用航空服务有限公司展台 前，人们正在围观和学习无人机飞行技术，公司负责人谷海伦说："学习无人机操作的年轻人越来越多，既有专业摄影师，也有自媒体达人，更有利用无 人机施肥、撒药、运输的新型农民!在乡村，农用无人机越来越多，已经成为乡村振兴的新农具!" 阜南县文旅体局旅游发展中心副主任贾昊介绍，活动通过"政府搭台、企业唱戏、群众受益"模式，推动文旅商体深度融合，预计带动综合消费超千万 元。"下一步将推出更多惠民活动，让'以文促旅、以旅彰文'的路子越走越宽。" 惠民文旅 ...

2025年国庆中秋"双节"并至，长达8天假期为文旅消费市场提供了重要契机。这为深度游和长线游创造 了有利条件。从市场预订情况看，部分旅行社的假期出游人次与人均消费同比实现大幅增长，呈现出显 著的"量价齐升"旺盛态势。预计今年双节假期将成为居民休闲出游的集中释放期，也为观察中国文旅消 费市场的新趋势、新变化提供了绝佳窗口。 综合来看，进一步推动我国文旅产品供给升级，需加快建立覆盖导游、酒店、餐饮、交通等全链条的服 务质量标准体系，以规范化、精细化管理和智慧化监管推动服务质量整体跃升。 为顺应文旅市场消费升级趋势，文化和旅游部正组织开展全国国庆文化和旅游消费月主场活动，通过增 加优质供给、创新消费场景，积极满足人民群众对美好生活的需要。本次消费月充分结合双节特点，组 织各地及相关机构策划推出丰富多样的文旅活动和惠民措施。一方面加大惠民力度，为群众假期出游提 供更多优惠选择；另一方面推出业态多元的文旅新产品、新场景，显著提升消费体验。各地结合地方文 化特色开发的旅游产品明显增多，如非遗体验、文化主题酒店等创新业态备受青睐，成为文旅融合发展 的生动实践。 当前文旅市场在快速发展的同时，也面临在以下四个维度积极应对一些 ...

2025年国庆中秋"双节"并至，长达8天假期为文旅消费市场提供了重要契机。这为深度游和长线游创造 了有利条件。从市场预订情况看，部分旅行社的假期出游人次与人均消费同比实现大幅增长，呈现出显 著的"量价齐升"旺盛态势。预计今年双节假期将成为居民休闲出游的集中释放期，也为观察中国文旅消 费市场的新趋势、新变化提供了绝佳窗口。 为推动文旅消费迈向高质量发展，系统破解当前面临的问题和短板，需要构建政府、企业、社区与游客 多方协同的治理格局。需完善薄弱地区的交通网络与公共服务配套，通过优化旅游标识系统、提升厕所 与停车场设施、实现无线网络覆盖等举措，全面提升旅游接待能力与游客体验。同时，还需引导各地立 足本土文化基因，深度挖掘历史脉络、民俗传统与物产资源，推动文旅产品从同质化竞争向个性化、定 制化方向转型。为了增强文化体验深度与叙事真实感，可以鼓励当地居民参与文旅项目运营，真实展现 地方生活场景，从而构建具有持续吸引力的原真性文旅消费生态。 综合来看，进一步推动我国文旅产品供给升级，需加快建立覆盖导游、酒店、餐饮、交通等全链条的服 务质量标准体系，以规范化、精细化管理和智慧化监管推动服务质量整体跃升。 今年国庆中秋长假 ...

假期临近，北京市商务局发布2025年中秋国庆假期重点促消费活动清单，涵盖全市16区、超过500场各 项促消费活动。今年双节期间，北京将打造一系列文旅商体融合的消费新场景，为市民和游客奉上一场 规模空前的节日盛宴。 老城新生，文化消费升级 东城区推出"金秋华诞宴·崇外非遗文化美食节"，新世界百货崇文店将举办非遗美食展演、厨王争霸赛 等系列活动。同时，地坛体育馆将承办中国体育舞蹈公开系列赛，首次尝试推出文旅配套产品。隆福寺 街区以其标志性的"众在隆福-开业季"主题活动，融合艺术展览与青年复古市集，为老街区注入新活 力。 国庆中秋假期，门头沟区推出自然生态、非遗文化、潮流艺术与公益活动四大特色百余场次活动，打造 沉浸式、互动型、高品质的文旅体验。亮点活动包括清水镇"小阿勒泰"主题周、百花山星空研学、檀谷 美学艺术节、戒台寺"汉服体验+琴书画食"、京西热气球嘉年华、伴山梯田丰收节及中秋四合院家宴 等，满足市民游客多样化、个性化度假需求。 西城区长安商场打造"漫游奇遇·心享集趣"主题促销活动，集结饰物、手作、文创、非遗品牌展示售 卖。菜百首饰推出"满额返券""翠钻珠宝礼上礼"等促销活动。西单大悦城（000031）、君太 ...

9月26日，湖北省政府新闻办将召开新闻发布会，介绍"乐享双节活力湖北"2025国庆中秋文旅商体系列 活动总体安排，并回答记者提问。根据安排，"双节"期间，湖北将开展畅游荆山楚水、乐购荆楚优品、 悦动活力赛场三项系列活动。一方面，推进文旅商体融合，加快提振和扩大消费；另一方面，假期惠民 乐民，满足人民群众日益增长的高品质生活需求。 今年国庆与中秋双节相逢，形成连续8天的"超长黄金周"，为提振消费、扩大内需带来重大机遇。 2025年以来，湖北切实把促消费、稳增长摆在重要位置，数据显示，2025年1至8月，全省接待游客6.62 亿人次，实现旅游综合收入6928.56亿元，同比分别增长14.26%、15.85%；全省社会消费品零售总额 17241.19亿元，增长5.7%，高于全国1.1个百分点；全省限上体育娱乐用品类零售额82.67亿元，增长 63.8%，高于全国43.2个百分点，湖北文旅商体消费市场呈现蓬勃发展态势。 提升游客体验新境界 湖北省文旅厅相关负责人表示，今年湖北文旅活动不断、精彩连连，为即将到来的国庆中秋"双节"做足 了预热，攒足了人气。围绕"乐享双节、活力湖北"主题，湖北将以最高的热情、最大的诚意、最 ...

Core Points - The "Hubei·Wuhan Macao Week" event attracted approximately 255,000 attendees over four days, showcasing the unique culture and flavors of Macao and Hubei [1] - The event featured various themed areas, including "Portuguese Market" and "Macao Secret Box," promoting tourism, commerce, and local cuisine [1] - The event included nearly 90 performances, blending traditional and modern elements, enhancing the overall experience for attendees [2] Group 1: Event Highlights - The "Portuguese Market" showcased 28 shops offering Macao's specialty snacks and beverages, drawing significant crowds [1] - The "Macao Secret Box" area featured interactive experiences with the Macao tourism ambassador, encouraging visitor engagement [1] - A commercial matching conference was held, with nearly 200 representatives from Hubei and Macao discussing trade opportunities across various sectors [2] Group 2: Business Opportunities - Macao's food companies, such as佳英食品有限公司, aimed to introduce their products, including mooncakes, to the Hubei market [3] - The event is part of a broader initiative by the Macao government to promote tourism and commerce, having attracted nearly 6 million participants across 11 cities since 2020 [3] - The collaboration between Hubei and Macao is expected to deepen, leveraging each region's unique advantages for economic development [4]

Core Insights - The summer sports events in the Yangtze River Delta, particularly the "Su Super" football league and "Zhe BA" basketball league, have significantly engaged local communities and transformed the cultural and commercial landscape [1][4][5] Policy Coordination and Framework - The integration of culture, tourism, commerce, and sports in the Yangtze River Delta is rooted in national strategies and systematic policy frameworks established since 2018, focusing on industrial collaboration and innovative mechanisms [2][3] - The 2019 "Yangtze River Delta Regional Integration Development Plan" emphasized enhancing policy coordination efficiency, laying the groundwork for the integration of complex industries like culture, tourism, commerce, and sports [2] - In 2021, the "Opinions on High-Quality Development of Sports Integration in the Yangtze River Delta" highlighted the cultivation of original event brands as a key task for regional coordinated development during the 14th Five-Year Plan [2] Economic Impact and Industry Resonance - The "events+" model has demonstrated a multiplier effect, driving cross-industry collaboration and creating a vibrant ecosystem beyond just sports [4][5] - The "Su Super" league is projected to generate over 300 million yuan in comprehensive revenue, with an average increase of 2 million yuan per city, showcasing the economic benefits of local events [5] - During the events, travel-related bookings, including flights and hotels, saw an increase of 9% to 29%, indicating a boost in local tourism and consumption [5] Cultural and Community Engagement - Events have evolved from mere competitions to cultural phenomena, integrating local industries and enhancing community engagement through innovative formats like "second venues" and themed night markets [7][8] - The "Zhe BA" league has created a model of "watching games + tourism," promoting bundled ticket sales and enhancing the cultural experience for attendees [5][7] Systematic Upgrades and Future Outlook - The Yangtze River Delta is developing a comprehensive model for cultural, commercial, and sports integration, characterized by seamless ticketing and travel experiences [8] - The synergy of policy, industry, and market forces is forming a sustainable and replicable "golden triangle" for regional development, positioning sports events as key drivers of economic and cultural revitalization [8]