Workflow
文旅商体融合
icon
Search documents
文旅商体多维度融合,公明老城区释放消费新活力
Sou Hu Cai Jing· 2025-07-22 17:18
Core Viewpoint - The article highlights the successful implementation of a three-dimensional driving model ("event economy + ticket root economy + weekend economy") in the Gongming Street area, which has significantly boosted local consumption and economic activity. Group 1: Economic Growth Strategies - Gongming Street has integrated cultural, tourism, and commercial sectors to address insufficient consumption and sluggish business travel, fostering new consumption growth points through innovative models [2] - The "event economy" has shown initial success, increasing foot traffic in surrounding commercial areas by over 25%, with hotels experiencing peak occupancy rates due to the "ticket root economy" [2] Group 2: Consumer Experience Enhancement - The introduction of a food map, promotional videos, and "one-day tour" guides has enhanced the consumer experience, attracting over 84,000 visitors to the Red Flower Mountain Sports Center during weekends [4] - The surrounding restaurants and shops have seen sales double, indicating a significant increase in consumer spending during events [4] Group 3: Night Economy Development - The night economy has flourished with various promotional activities, leading to high customer turnout in food-related establishments, with daily revenues reaching tens of thousands [5] - Gongming Street has developed diverse nighttime consumption areas, such as the Night Fire Walking Street, to cater to the growing demand for evening activities [5] Group 4: Digital Transformation in Consumption - The shift to online ordering has become mainstream, with some businesses reporting that online sales now exceed in-store dining revenues, reflecting a broader trend towards digital consumption [6] - The transformation from traditional to cloud-based consumption models illustrates the evolving relationship between businesses and consumers, driven by technological advancements [6] Group 5: Overall Economic Impact - The combination of "event economy + ticket root economy + weekend economy" has become a dominant theme in daily consumer behavior, revitalizing the local economy and enhancing the vibrancy of the area [7]
我市发布提升“苏超”赛事及其他大型文体活动服务保障举措和优惠政策 来镇江主场,赴一站式服务盛宴
Zhen Jiang Ri Bao· 2025-07-04 00:39
Group 1: Event and Economic Impact - The "Su Chao" events are expected to significantly enhance the city's vitality, with sports events driving economic integration and consumption growth [2][7] - The city has successfully attracted six large concerts last year, leading to increased spending in related sectors such as hotels and restaurants [2] - Upcoming events include four home games and various sports competitions, which are anticipated to further boost local tourism and consumption [2][3] Group 2: Cultural and Tourism Initiatives - The city is implementing a dual approach of online and offline activities to enhance cultural tourism, featuring ten highlighted projects [3] - Events like "Water Rhythms Jiangsu" will showcase local heritage and cuisine, aiming to stimulate consumer spending [3][4] - A QR code system will be introduced to provide comprehensive information on travel, accommodation, and event details, enhancing the visitor experience [4] Group 3: Transportation and Accessibility - Five dedicated bus routes will be established for match days, providing free transportation for ticket holders to the event venue [5][6] - Additional tourist bus routes will operate around key attractions, ensuring easy access for visitors during the events [5] Group 4: Consumer Engagement and Promotions - The city is launching promotional activities that link event tickets with local dining and shopping experiences, aiming to convert event attendance into increased consumer spending [7] - Free local delicacies will be offered to visitors during match weekends, enhancing the overall experience and encouraging repeat visits [7] Group 5: Market Regulation and Consumer Protection - The market regulation bureau will monitor hotel pricing and ensure compliance with fair pricing practices during major events [8] - A rapid response mechanism for consumer complaints related to hotel pricing will be established to maintain a safe and trustworthy environment for visitors [8]
1600多场精彩演出!2025“运河有戏”演出季启幕!
Xin Jing Bao· 2025-06-14 13:54
Core Points - The "Canal Performance Season 2025" has officially launched, featuring over 1,600 performances from June to October, and awarding licenses to seven new performance spaces [1][9][11] - The season includes various festivals such as the Taihu Jazz Music Festival and the Happy Mahua Comedy Life Festival, focusing on diverse artistic genres [2][7] - The event aims to enhance cultural tourism integration, providing a rich cultural experience for both residents and visitors [18][19] Group 1 - The "Canal Performance Season" will feature a total of over 1,600 performances, including major events like the Taihu Jazz Music Festival and the Happy Mahua Comedy Life Festival [2][11] - The season will showcase a variety of artistic forms, including opera, drama, music, and children's theater, with over ten different genres represented [7][17] - The event has previously achieved significant success, with over 2,300 performances in the last two years, attracting 2.9 million attendees and generating positive reviews [11] Group 2 - The event will leverage the resources of the "Canal Performance Alliance" to create a matrix of seven major exhibition categories, including premium dramas and community performances [4][17] - New performance spaces have been recognized, expanding the city's cultural performance capacity and enhancing the overall artistic landscape [9][19] - The season will also introduce original high-quality productions, further enriching the cultural offerings in the region [17][19] Group 3 - The performances will take place in various designated areas, including the Beijing Art Center and the Taihu Performance Town, with a wide range of events scheduled [6][10] - The integration of cultural and commercial activities aims to create a new paradigm of "performance+" in urban life, enhancing the overall experience for attendees [18][19] - The event will feature a series of artistic promotion activities in key commercial areas, allowing spontaneous theater performances and immersive experiences for shoppers [18][19]
行进中国丨山城江岸,消费起新风
Sou Hu Cai Jing· 2025-06-12 03:11
Core Viewpoint - The revitalization of the Xiahao Old Street in Chongqing has successfully transformed the area into a vibrant cultural and commercial hub, attracting millions of visitors and numerous businesses since its reopening in November 2022 [5][9]. Group 1: Revitalization and Development - The Xiahao Old Street project has introduced 133 merchants and brands, achieving a 100% occupancy rate, and has received 6.8 million visitors since its reopening [5]. - The restoration plan initiated in 2017 involved the renovation of 75 buildings, integrating natural, cultural, artistic, and digital elements into the area's redevelopment [5]. - The average daily foot traffic in Xiahao Old Street now attracts over 10,000 citizens and tourists [5]. Group 2: Economic Impact - The nearby Chongqing Opening Heritage Park has also seen significant visitor numbers, with nearly 6 million visitors since its opening in September 2023, featuring around 50 unique businesses and over 30 first stores [9]. - The South Bank District is accelerating the development of an international consumption center, integrating diverse consumption scenarios such as dining, tourism, shopping, and entertainment [9]. - The district's cultural and entertainment sectors are projected to grow by 39.5% in 2024, with a remarkable increase of 50.1% in the first four months of this year [11]. Group 3: Consumer Trends - Chongqing has developed a diverse consumption space system called "Jiangya Street Cave Heaven," which includes various consumer scenarios that stimulate economic growth [13]. - The city recorded a retail sales total of 283.18 billion yuan in the first two months of this year, making it the highest in China [13]. - The number of overnight foreign tourists in Chongqing is expected to increase by 273% in 2024, with a 490% surge during the recent May Day holiday [11].
去江湾庙会“轧闹猛”
Jie Fang Ri Bao· 2025-05-29 01:58
Core Viewpoint - The event "Ancient Town New Rhythm Jiangwan Temple Fair" showcases a blend of traditional and modern cultural activities, emphasizing the importance of cultural heritage and community engagement in Jiangwan Town [1][2] Group 1: Event Overview - The Jiangwan Temple Fair features traditional performances such as dragon and lion dances, stilt walking, and modern elements like a qipao fashion show and Tai Chi demonstrations [1] - The event is part of the 2025 Cultural Tourism and Business Exhibition, linked with the "Our Festival: Dragon Boat Festival" activities [1] Group 2: Cultural Significance - The temple fair serves as a platform for cultural transmission and community interaction, allowing residents to enjoy festive activities while preserving traditional customs [1] - The fair integrates diverse cultural experiences and sports events, ensuring deep transmission and wide dissemination of folk culture [1] Group 3: Market and Activities - The market area features various stalls, including a unique non-heritage section showcasing national-level intangible cultural heritage products and traditional crafts [2] - The food area offers a variety of local delicacies, while the interactive zone includes traditional games, enhancing the festive atmosphere [2] Group 4: Future Development - The event aims to combine national trend culture, fashion sports, intangible heritage, and economic development, showcasing Jiangwan's unique charm [2] - Future initiatives will focus on promoting cultural community building through projects like "New Jiangwan Ten Sceneries" and "Jiangwan Academy" [2]