Core Insights - The article highlights the transformation of Chengdu into a vibrant entrepreneurial hub, particularly in the cultural and creative industries, as exemplified by the growth of the company "Xingyue Chenshi" founded by Wang Lei [1][3][4]. Company Development - "Xingyue Chenshi" has rapidly developed, holding over 10 million fans for its IP "Zhetian" and other top industry IPs, and has established its headquarters in Chengdu [1]. - The company received significant financial support, including a 300 million yuan investment from Chengdu High-tech New Emerging Industry Investment Partnership, and has benefited from various municipal cultural industry funds [4][5]. - The company has shifted from relying on external suppliers to actively attracting industry chain participants, reflecting a broader trend in Chengdu's creative industry [3][6]. Industry Trends - Chengdu's cultural and creative industry has evolved from outsourcing to original IP development, with local companies increasingly capable of creating their own intellectual properties [6][8]. - The local ecosystem is attracting talent due to its livability, supportive policies, and a collaborative atmosphere, with 80% of "Xingyue Chenshi's" suppliers located in Chengdu High-tech Zone [8][9]. - Recent government policies aimed at fostering high-quality development in the digital cultural industry include ten measures specifically for nurturing startup companies [9][11]. Future Outlook - The ambition to create a "Xingyue Universe" that can compete with global IP giants like Marvel and Pokémon is a key goal for the company, with plans to integrate various IPs into films, series, and games [9][11]. - The company emphasizes the need for collaboration among enterprises, government, universities, and capital to achieve the goal of building three trillion-yuan industry clusters in Chengdu by 2030 [11][13]. - Wang Lei advocates for enhanced support for small creative teams and the establishment of a consulting platform with academic institutions to ensure the long-term value of IPs [11][13].