Group 1 - The 15th China International Digital Publishing Expo showcased the theme "Integration of Digital and Real, Smart Win Future," featuring six exhibition areas, one main forum, four sub-forums, and over 150 events, attracting more than 600 participating companies from 23 provinces [2][3] - The expo highlighted innovations in digital publishing, including immersive XR films and AI reading libraries, indicating that digital technology is reshaping public lifestyles [2] - The "Remarkable Oracle Bone Script" exhibition engaged visitors with hands-on experiences, demonstrating the blend of traditional culture and modern technology [2] Group 2 - The international aspect of the expo was emphasized, with a significant increase in international cooperation areas and forums, facilitating potential collaborations among global peers [3] - Several partnerships were formed during the expo, such as the collaboration between Sanqin Publishing House and local tech companies for XR digital activation projects [4] - The concurrent hosting of the expo and the Fourth National Reading Conference in Henan allowed for a deep integration of digital technology with traditional reading practices, enhancing public engagement with literature [4]

Core Viewpoint - The 15th China International Digital Publishing Expo highlights the integration of digital technology in the publishing industry, showcasing opportunities and challenges in the digital transformation of publishing [1][2]. Group 1: Event Overview - The expo features the theme "Integration of Digital and Reality, Winning the Future," with one main forum, four sub-forums, and over 150 various activities aimed at promoting industry exchange and cross-border cooperation [2]. - Six major exhibition areas are set up, including digital publishing zones for central and local publishing units, digital technology innovation, international cooperation, interactive experiences, and a reading exhibition [2]. - The event attracts over 600 participating companies and nearly 40 international guests from 13 countries and regions [2]. Group 2: Digital Technology Applications - The project by Zhongzhou Ancient Books Publishing House utilizes classic mythological IPs like "Shan Hai Jing" and "Journey to the West," integrating AR, VR, and MR technologies to create an immersive experience space [4]. - Visitors can use a mobile app to scan book covers and pages, revealing over 40 AR images of mythical creatures from "Shan Hai Jing" and more than 20 from "Journey to the West" [4]. - The "Long March: Heroes" VR project, created by the "Learning Power" platform, allows users to experience historical scenes from the Long March, enhancing understanding of its spirit through AI and XR technologies [6]. Group 3: Educational Impact - Students engage with traditional Chinese culture through immersive experiences, such as exploring the story of "Niulang and Zhinu" in a digital format, making learning more interactive and engaging [6]. - The Indian GBD BOOKS publisher collaborates with over 40 Chinese publishers, translating more than 200 books, and plans to translate around 40 more into English and Hindi to promote Chinese literature in India [6]. Group 4: Reading Promotion - The concurrent "Book Fragrance Henan Fourth National Reading Conference" emphasizes deepening national reading initiatives and enhancing quality of life through reading activities across Henan province [7].

Core Insights - The 15th China International Digital Publishing Expo showcases cutting-edge achievements in digital publishing, bringing together industry leaders and experts to explore new paths for development [3][6] - The event highlights the transformation of reading experiences through digital technology, moving from traditional reading to immersive and interactive formats [4][6] Industry Developments - The expo features innovative areas such as the "Cloud Enjoy Reading" experience zone, where visitors can interact with books through audio, animations, and games, enhancing the reading experience [3][4] - The "Fire Knowledge" digital platform is introduced to create immersive knowledge consumption scenarios, aiming to better engage users and promote reading [4][6] Cultural Impact - The integration of new products, technologies, and cultural elements is seen as a way to create new attractions and value in the publishing industry [5] - Experts emphasize the importance of AI and digital tools in enhancing reading activities and fostering a new ecosystem for public reading [6][7] Future Trends - The concept of readers evolving into users is discussed, where individuals take on multiple roles as consumers, disseminators, and creators of content [6] - The theme of the expo, "Digital and Real Integration, Smart Win Future," reflects the belief that digital and print mediums coexist, offering diverse ways to engage with content [7]