Core Insights - The "Follow Confucius Study Tour" initiative was launched as part of the 2025 China International Confucius Culture Festival, aiming to promote deep engagement with Confucian culture through six themed study routes [2][4] - The six themes are designed to cater to various demographics, including youth, adults, seniors, families, and international tourists, connecting over 30 cultural and tourism landmarks in the Qilu region [2][3] Themed Study Routes - The "Ren and Wisdom Mountain and Water Tour" allows visitors to experience natural landscapes while understanding the Confucian philosophy of "the wise enjoy water, the benevolent enjoy mountains" [3] - The "Diligent Learning and Good Deeds Tour" focuses on places like the Zhusi Academy and Confucius Museum, emphasizing the charm of Confucian education through practical rituals and classic readings [3] - The "Learning from the Virtuous Tour" connects sites such as the Guan Zhong Memorial Hall and the Qi Culture Museum, allowing visitors to grasp the core tenets of Confucian thought [3] - The "Poetry and Family Tradition Tour" showcases Confucian family etiquette through activities like learning Confucian rituals and tasting Confucius Mansion cuisine [3] - The "Moral Governance and Heart Nurturing Tour" highlights the importance of moral governance through visits to significant historical sites [3] - The "Harmony and Coexistence Tour" targets international tourists, featuring activities that demonstrate the wisdom of "harmony in diversity" and the openness of Chinese culture [3] Industry Development - Shandong province is recognized as one of the first pilot provinces for enhancing the quality of study tourism, with 60 study units included in the improvement pilot [4] - The "Good Guest Shandong · Experience Qilu" brand is expanding its influence, having launched various themed products and over 250 activities related to cultural heritage [4] - The initiative aims to promote the contemporary value of Confucian culture and enhance cultural innovation [4] - A digital model named "Ask Confucius, Enlighten the Future" was introduced, utilizing AI technology to provide interactive experiences during the study tours [4]