Core Viewpoint - The company is actively engaging in the IP economy by selling licensed merchandise related to "Demon Slayer" and organizing themed exhibitions to enhance consumer experience and attract younger audiences [1]. Group 1: IP Merchandise - The company currently sells licensed merchandise from the "Demon Slayer" series in select stores located in the "FUN Street" area on the fourth floor of its shopping mall [1]. - The company aims to provide a diverse range of IP derivative products to consumers [1]. Group 2: Themed Exhibitions - The company organizes 4-5 themed exhibitions annually, focusing on peak visitor periods such as winter and summer vacations [1]. - Future plans include actively introducing high-quality IP content and enhancing event experiences through various interactive formats [1]. Group 3: Target Audience - The company is committed to understanding the cultural and consumption needs of young consumers [1]. - By creating a quality IP ecosystem, the company aims to attract experiential consumption from younger demographics [1].