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从文学IP到荧屏爆款,中国移动咪咕“全链路生态”赋能《浔阳月》影视化突围
Huan Qiu Wang· 2025-08-29 08:43
Core Insights - The event "New Mang·Salt Path Has Light" successfully concluded, focusing on the adaptation and creative breakthroughs of film and television IPs [1] - The novel "Xunyang Yue" by author Mengwa was exclusively signed by Migu Digital Media, highlighting its innovative narrative and modern core, making it a key project for future development with Mango TV [1][4] - The novel's high rating of 9.7 on Migu Reading and over 100 million reads indicates a strong market demand for quality female-oriented content [4] Company Developments - Migu Reading has established a comprehensive IP development system, having incubated over 20,000 full copyright works and gathered 200,000 registered authors [5][10] - The company has demonstrated strong performance in the short drama sector, with multiple works topping popularity charts, showcasing its diverse development capabilities [8] - Migu's ecosystem integrates literature creation and film adaptation, forming a mutually beneficial industry closed loop [10] Industry Trends - The narrative of "Xunyang Yue" reflects a significant upgrade in female storytelling, moving away from traditional tropes to explore themes of female empowerment and mutual support [4] - The collaboration between Migu and Mango TV aims to discover more outstanding talents and works in the realm of IP film transformation [4][12] - The industry is witnessing a shift towards high-quality female-centric narratives, as evidenced by the success of "Xunyang Yue" and similar works [4]