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从文学IP到荧屏爆款,中国移动咪咕“全链路生态”赋能《浔阳月》影视化突围
Huan Qiu Wang· 2025-08-29 08:43
Core Insights - The event "New Mang·Salt Path Has Light" successfully concluded, focusing on the adaptation and creative breakthroughs of film and television IPs [1] - The novel "Xunyang Yue" by author Mengwa was exclusively signed by Migu Digital Media, highlighting its innovative narrative and modern core, making it a key project for future development with Mango TV [1][4] - The novel's high rating of 9.7 on Migu Reading and over 100 million reads indicates a strong market demand for quality female-oriented content [4] Company Developments - Migu Reading has established a comprehensive IP development system, having incubated over 20,000 full copyright works and gathered 200,000 registered authors [5][10] - The company has demonstrated strong performance in the short drama sector, with multiple works topping popularity charts, showcasing its diverse development capabilities [8] - Migu's ecosystem integrates literature creation and film adaptation, forming a mutually beneficial industry closed loop [10] Industry Trends - The narrative of "Xunyang Yue" reflects a significant upgrade in female storytelling, moving away from traditional tropes to explore themes of female empowerment and mutual support [4] - The collaboration between Migu and Mango TV aims to discover more outstanding talents and works in the realm of IP film transformation [4][12] - The industry is witnessing a shift towards high-quality female-centric narratives, as evidenced by the success of "Xunyang Yue" and similar works [4]
中国移动咪咕助力网文精品化创作 麦苏新作《了不起的南门街》采风活动圆满结束
Huan Qiu Wang· 2025-07-14 07:59
来源:环球网 为助力网文精品化创作,由咪咕数字传媒有限公司组织的麦苏新作《了不起的南门街》采风活动,于7 月10日在杭州、义乌等地展开。 麦苏,咪咕阅读殿堂级作者、中国作家协会会员、河南省网络文学学会副会长,其作品《陶三圆的春夏 秋冬》曾荣获中宣部第十七届精神文明建设"五个一工程"优秀作品奖。 采风期间,麦苏与咪咕阅读相关负责人首先前往浙江文艺出版社开展新书创作研讨会议,会上,麦苏一 行与出版领域的专家们围绕作品结构及市场定位展开深入研讨,专家们针对作品内容给出了专业且具有 建设性的创作建议,为作品快速落地提供了有力支持。会后,麦苏等人前往创作背景所在地——义乌, 考察当地民风民俗,深入了解商业生态的诸多细节,为创作积累素材。 而这次的新作《了不起的南门街》将再度深耕现实题材领域,以义乌小商品经济三十年蓬勃发展为宏大 背景,通过乔小年与苏林川从地摊死敌到商业伙伴的跌宕历程,展现草根智慧与前瞻视野的碰撞融合, 在纽扣、账本与推土机的交响中,谱写改革开放浪潮里个体命运与时代齿轮的共振史诗。 咪咕数媒多维发力,赋能网文精品创作 多年来,咪咕数媒始终致力于打造完善的作者培育体系,为中国网络文学的持续发展注入源头活水。 ...
“悦读好书榜·春华辑”榜单揭晓,中国移动咪咕以优质IP激活短剧创作引擎
Huan Qiu Wang· 2025-04-24 10:59
Core Viewpoint - The Fourth National Reading Conference and the Second Forum on the Development of Online Literature and Micro-Short Dramas were held in Taiyuan, Shanxi, focusing on promoting a reading culture and advancing the digital cultural strategy of the country [1][11]. Group 1: Event Overview - The Fourth National Reading Conference took place from April 23 to 25, with the theme "Cultivating a Reading Culture and Building a Culturally Strong Nation" [1]. - The Second Forum on the Development of Online Literature and Micro-Short Dramas was hosted by China Mobile Migu on April 24, aiming to foster a positive ecosystem for online literature and micro-short dramas [1][11]. Group 2: "Yue Du Good Book List - Spring Edition" - The "Yue Du Good Book List - Spring Edition" was officially launched during the forum, featuring six representative works selected based on data analysis and expert evaluations [3][6]. - The selection process involved a team of top domestic experts from the Yangtze River Delta Network Literature Review Center, ensuring a high-quality and potential-focused list [6][11]. Group 3: Selected Works - The selected works include: - "Zhan Chen Yuan" by Yi Ran, which intertwines fantasy and suspense with a narrative of fate [4]. - "The Whole Family is Eavesdropping on My Heart" by Xia Shengsheng, which has been successfully adapted into a short drama [4]. - "Little Surprise" by Mai Su, exploring the struggles of immigrant families [4]. - "Lan Liu Guang" by Que Shang Xin Tou, focusing on personal emotions against a backdrop of national destiny [4]. - "The Young Lady Always Fails to Strive" by Yan Xiao Mo, blending familial and national themes with Daoist philosophy [4]. - "Jue Se Sheng Jiao" by Sha Mo, combining elements of intrigue and growth in a historical context [4]. Group 4: Industry Impact and Future Directions - The "Yue Du Good Book List" serves as a benchmark and creative engine for the online literature industry, reflecting trends in content iteration and audience expansion [11][12]. - The list aims to capture new ideas and trends among younger audiences, focusing on various genres and themes relevant to contemporary society [12]. - Future initiatives will include innovative promotion strategies across multiple platforms to enhance the reach of quality literary content and foster a reading culture [14].