Core Viewpoint - The 2025 China International Online Literature Week was held in Hangzhou, Zhejiang, showcasing the "Yue Du Good Book List - Autumn Edition" released by Migu Digital Media Co., Ltd, emphasizing the importance of selecting quality literature and fostering a literary ecosystem [1][3]. Group 1: Event Overview - The event took place from September 26 to 29, focusing on the theme "New Power, New Pattern, New Form" [1]. - Migu Digital Media Co., Ltd participated in the event and officially released the "Yue Du Good Book List - Autumn Edition" during this period [1]. Group 2: Book List Details - The "Yue Du Good Book List - Autumn Edition" is the second special edition following the "Spring Blossom Edition" released in April, maintaining its professional and influential nature while enriching content dimensions [3]. - The selection process involved a rigorous evaluation of works from January to August based on literary quality, innovation, social value, and audience feedback, resulting in the selection of seven representative works [3]. Group 3: Selected Works Highlights - Notable works include: - "Tianjin People Never Fall SAN" by Chuang Bian Zi Zhu, a comedic novel exploring human wisdom and optimism [3]. - "Lingjing Walker" by Mai Bao Xiao Lang Jun, featuring a unique "gamified narrative" [3]. - "Peach Blossom Please Long String" by Liu Yue, depicting a three-act growth epic with a balance of national duty and personal emotions, with its film rights already sold [3]. - "Great Power Heavy Industry 1975" by Cang Yue Ao Tian, reflecting on the industrial development of China in 1975 [3]. - "Long Ning of the World" by Zhi Bai, showcasing grand historical narratives with a focus on individual destinies [3]. - "I Have Been in Wedding Planning for Years" by Jin Shi Liu, integrating personal and social issues without falling into tragic narratives [3]. - "Morning Glory Joy" by Xiao Yun, presenting a story of rebirth and revenge without relying on a prophetic perspective [4]. Group 4: Industry Impact and Future Plans - The "Yue Du Good Book List" is guided by the China Writers Association Online Literature Center and aims to serve as a monthly barometer for the online literature sector, with over 100 million exposures for selected works [7]. - The initiative plans to innovate its dissemination methods, creating a multi-channel collaborative communication network to effectively deliver quality literary content to a broader audience, thereby enhancing the reading atmosphere and contributing to the construction of a book-loving society [7].

Core Insights - The event "New Mang·Salt Path Has Light" successfully concluded, focusing on the adaptation and creative breakthroughs of film and television IPs [1] - The novel "Xunyang Yue" by author Mengwa was exclusively signed by Migu Digital Media, highlighting its innovative narrative and modern core, making it a key project for future development with Mango TV [1][4] - The novel's high rating of 9.7 on Migu Reading and over 100 million reads indicates a strong market demand for quality female-oriented content [4] Company Developments - Migu Reading has established a comprehensive IP development system, having incubated over 20,000 full copyright works and gathered 200,000 registered authors [5][10] - The company has demonstrated strong performance in the short drama sector, with multiple works topping popularity charts, showcasing its diverse development capabilities [8] - Migu's ecosystem integrates literature creation and film adaptation, forming a mutually beneficial industry closed loop [10] Industry Trends - The narrative of "Xunyang Yue" reflects a significant upgrade in female storytelling, moving away from traditional tropes to explore themes of female empowerment and mutual support [4] - The collaboration between Migu and Mango TV aims to discover more outstanding talents and works in the realm of IP film transformation [4][12] - The industry is witnessing a shift towards high-quality female-centric narratives, as evidenced by the success of "Xunyang Yue" and similar works [4]

Group 1 - The core viewpoint of the articles highlights the launch of the new work "The Amazing South Gate Street" by author Mai Su, focusing on the thriving small commodity economy in Yiwu over the past thirty years, showcasing the journey of two characters from rivals to business partners [1][5] - Mai Su, a prominent author recognized for his previous work "The Spring, Summer, Autumn, and Winter of Tao Sanyuan," emphasizes the unique value of online literature in reflecting societal changes and inspiring new creators to engage with contemporary themes [3][5] - Migu Digital Media is committed to nurturing a robust author support system, providing various incentives and professional guidance to enhance the quality of online literature and facilitate the development of promising authors [5][8] Group 2 - The company has established a comprehensive welfare system to ensure authors' earnings and growth, alongside a diverse incentive mechanism to boost the visibility of their works [5] - Migu Digital Media, in collaboration with the China Writers Association's Online Literature Center, has launched the "Good Reading Book List" to serve as a significant indicator for IP incubation, aiming to cultivate high-quality authors and works that resonate with the spirit of the times [5][8] - The future direction of Migu Digital Media involves a steadfast commitment to advancing high-quality online literature, contributing to the evolution of the digital reading industry [8]

Core Viewpoint - The Fourth National Reading Conference and the Second Forum on the Development of Online Literature and Micro-Short Dramas were held in Taiyuan, Shanxi, focusing on promoting a reading culture and advancing the digital cultural strategy of the country [1][11]. Group 1: Event Overview - The Fourth National Reading Conference took place from April 23 to 25, with the theme "Cultivating a Reading Culture and Building a Culturally Strong Nation" [1]. - The Second Forum on the Development of Online Literature and Micro-Short Dramas was hosted by China Mobile Migu on April 24, aiming to foster a positive ecosystem for online literature and micro-short dramas [1][11]. Group 2: "Yue Du Good Book List - Spring Edition" - The "Yue Du Good Book List - Spring Edition" was officially launched during the forum, featuring six representative works selected based on data analysis and expert evaluations [3][6]. - The selection process involved a team of top domestic experts from the Yangtze River Delta Network Literature Review Center, ensuring a high-quality and potential-focused list [6][11]. Group 3: Selected Works - The selected works include: - "Zhan Chen Yuan" by Yi Ran, which intertwines fantasy and suspense with a narrative of fate [4]. - "The Whole Family is Eavesdropping on My Heart" by Xia Shengsheng, which has been successfully adapted into a short drama [4]. - "Little Surprise" by Mai Su, exploring the struggles of immigrant families [4]. - "Lan Liu Guang" by Que Shang Xin Tou, focusing on personal emotions against a backdrop of national destiny [4]. - "The Young Lady Always Fails to Strive" by Yan Xiao Mo, blending familial and national themes with Daoist philosophy [4]. - "Jue Se Sheng Jiao" by Sha Mo, combining elements of intrigue and growth in a historical context [4]. Group 4: Industry Impact and Future Directions - The "Yue Du Good Book List" serves as a benchmark and creative engine for the online literature industry, reflecting trends in content iteration and audience expansion [11][12]. - The list aims to capture new ideas and trends among younger audiences, focusing on various genres and themes relevant to contemporary society [12]. - Future initiatives will include innovative promotion strategies across multiple platforms to enhance the reach of quality literary content and foster a reading culture [14].