Core Viewpoint - Xu Gufu, a renowned Chinese seal carving artist, has been actively promoting the art of seal carving through live streaming on Douyin, attracting a younger audience and revitalizing interest in traditional craftsmanship [1][14][16]. Group 1: Background and Career - Xu Gufu began learning seal carving at the age of 7 and has dedicated nearly 70 years to the craft, becoming a master of the "Bird-Worm Seal" style [10][11]. - He has studied under several notable masters, including Xu Pusheng and Qian Juntao, which has significantly shaped his artistic development [5][6][9]. - Xu Gufu became a member of the Xiling Seal Society in 1988 and holds various prestigious positions in art institutions [9][14]. Group 2: Influence of Live Streaming - Since 2023, Xu Gufu has engaged in live streaming on Douyin, collaborating with a company that operates a flagship store focused on seal carving and related arts [14][16]. - The live streaming platform has proven to be a powerful tool for selling his works, with sales of his book "Bird-Worm Seal Complete Book" significantly increasing compared to previous years [16][17]. - The interaction with a younger audience through live streaming has led to a notable increase in interest among both male and female participants in seal carving [16][17]. Group 3: Cultural Impact - Xu Gufu's efforts in live streaming are part of a broader initiative to promote traditional crafts and non-material cultural heritage through platforms like Douyin [17]. - The "See the Craftsmanship Plan" and "Douyin Intangible Cultural Heritage Plan" aim to support traditional artisans and enhance their visibility in the market [17]. - Xu Gufu sees his participation in live streaming as a responsibility to rejuvenate interest in the Bird-Worm Seal style and to learn from younger generations [17].