Core Viewpoint - The article highlights the innovative approaches taken by the tax authority in Dongying City to enhance tax policy communication and outreach through new media platforms, effectively engaging with taxpayers and improving policy understanding. Group 1: New Media Utilization - The Dongying tax authority has effectively operated the "Dongying Taxation" WeChat public account, introducing series of short videos like "Yellow and Blue Classroom" and "Where are the Tax Benefits," which cater to the needs of taxpayers and have achieved a maximum viewership of over 20,000 per episode, reaching a cumulative audience of 300,000 [2] - By embedding QR codes in everyday items distributed in business districts and communities, the tax authority has increased policy reach by 47%, allowing taxpayers to learn about tax policies conveniently [2] Group 2: Innovative Outreach Strategies - The tax authority has combined popular culture, such as the success of the game "Black Myth: Wukong," with tax policy promotion, resulting in a promotional piece that garnered over 10,000 views on the "Shandong Taxation" WeChat account [3] - A series of short videos titled "Cross-Border Classroom" was created to address the growing interest in cross-border tax policies, achieving over 10,000 views across various platforms [3] Group 3: Community Engagement and Recognition - The tax authority's live-streaming event on Douyin regarding individual business tax policies attracted 405,000 viewers, showcasing the effectiveness of engaging with the community through modern platforms [4] - Articles written by the tax authority on topics like tax support for green development have been published in major media outlets, achieving over 10,000 views collectively, reflecting the authority's commitment to public engagement [4]