12月8日上午，由巨野县住建局组织的物业行业专项AI赋能线上培训课顺利举行。本次培训聚焦物业行 业发展新趋势，重点围绕AI工具的实用技巧与抖音视频创作逻辑等内容展开，旨在帮助物业企业拓宽 宣传渠道，提升服务品牌影响力。来自辖区内各物业企业的一百余名相关负责人及业务骨干齐聚一堂， 全程专注投入，共同探寻物业行业数字化宣传新路径。 培训过程中，一百余名参训人员始终保持高度专注，认真聆听讲师讲解，不时提笔记录关键要点，现场 学习氛围十分浓厚。"这次培训太及时了！之前我们也想做抖音账号宣传，但一直不知道从何入手，经 过讲师的系统讲解，我对账号搭建和视频创作有了清晰的思路。"某物业企业负责人表示，通过培训深 刻认识到新媒体宣传对物业行业发展的重要性，后续将把所学知识运用到实际工作中，积极打造企业专 属宣传账号，更好地展示物业服务风采，提升业主满意度。 在抖音视频创作逻辑环节，围绕选题方向、内容架构、拍摄技巧、文案撰写及发布技巧等关键环节进行 了详细拆解。结合物业工作实际，重点分享了如何通过短视频四种视频形式展现物业日常服务内容，引 导物业企业通过真实、生动的视频内容，拉近与业主的距离，塑造良好的企业形象。 培训现场，A ...

Group 1 - The company emphasizes the importance of social media in expanding brand promotion and sales channels [1] - The company plans to adopt an open approach to effectively utilize new media resources to enhance transparency [1] - The company aims to promote its professional services to a wider audience of travelers [1]

Core Viewpoint - The training program for promoting the Qingyuan Si Miao rice brand aims to leverage new media platforms like short videos and Xiaohongshu to enhance brand visibility and market reach in the context of rural revitalization and increasing competition in agricultural branding [4][5][6]. Group 1: Training Program Overview - The Qingyuan Si Miao rice regional public brand promotion training class will officially start on September 2, focusing on empowering modern agricultural industry development through media [12][13]. - The training will address industry pain points by offering practical courses on short video production and Xiaohongshu operations, combining theoretical knowledge with hands-on practice [14][15][16]. Group 2: Industry Context - Qingyuan Si Miao rice is one of the five hundred billion-level modern agricultural industries in Qingyuan, transitioning from a "quality product" to a "well-known brand" [4][5]. - New media platforms have become crucial channels for agricultural brands to reach consumers and open up markets [6]. Group 3: Challenges Faced - Many agricultural processing enterprises, including those in Qingyuan, face challenges such as lacking promotional strategies and the inability to generate traffic despite having quality content [8][9][10]. Group 4: Expert Involvement - The training will feature industry experts who will provide insights on short video shooting techniques and Xiaohongshu operational strategies, helping participants create engaging content that resonates with consumers [25][32][38]. - The training will be held at the intelligent processing base of Guangdong Suiyuan New Agricultural Technology Co., Ltd., a benchmark enterprise in the Qingyuan Si Miao rice industry [19][20].

Core Viewpoint - The promotional work of state-owned coal enterprises is undergoing significant changes due to the digital transformation and media convergence, necessitating a shift from traditional one-way communication to a more interactive and effective communication strategy that leverages new technologies and platforms [1][2]. Group 1: Innovation in Promotional Concepts - The promotional strategy should adopt a user-oriented approach, focusing on audience segmentation and customizing communication based on their preferences and needs [3]. - Emphasizing interactive communication is crucial, requiring the establishment of two-way communication mechanisms to engage users actively [4]. - A data-driven mindset is essential for enhancing the precision of promotional efforts, necessitating a comprehensive data monitoring system to analyze user behavior and content effectiveness [5]. Group 2: Innovation in Promotional Methods - Expanding a diversified new media platform matrix is necessary for comprehensive coverage of promotional channels, integrating mainstream social media, industry-specific platforms, and proprietary media [6][7]. - Creating distinctive content formats is vital for improving the effectiveness of new media communication, including immersive experiences and educational content tailored to the industry [8]. - Implementing integrated promotional activities is important for maximizing communication effects, involving thematic campaigns, public education initiatives, and brand-building events [9]. Conclusion - The innovation in promotional work for state-owned coal enterprises requires systematic changes in content production, channel integration, and communication strategies, leveraging technology and optimizing models to enhance corporate social image and support sustainable development [10].

Core Viewpoint - The article highlights the innovative approaches taken by the tax authority in Dongying City to enhance tax policy communication and outreach through new media platforms, effectively engaging with taxpayers and improving policy understanding. Group 1: New Media Utilization - The Dongying tax authority has effectively operated the "Dongying Taxation" WeChat public account, introducing series of short videos like "Yellow and Blue Classroom" and "Where are the Tax Benefits," which cater to the needs of taxpayers and have achieved a maximum viewership of over 20,000 per episode, reaching a cumulative audience of 300,000 [2] - By embedding QR codes in everyday items distributed in business districts and communities, the tax authority has increased policy reach by 47%, allowing taxpayers to learn about tax policies conveniently [2] Group 2: Innovative Outreach Strategies - The tax authority has combined popular culture, such as the success of the game "Black Myth: Wukong," with tax policy promotion, resulting in a promotional piece that garnered over 10,000 views on the "Shandong Taxation" WeChat account [3] - A series of short videos titled "Cross-Border Classroom" was created to address the growing interest in cross-border tax policies, achieving over 10,000 views across various platforms [3] Group 3: Community Engagement and Recognition - The tax authority's live-streaming event on Douyin regarding individual business tax policies attracted 405,000 viewers, showcasing the effectiveness of engaging with the community through modern platforms [4] - Articles written by the tax authority on topics like tax support for green development have been published in major media outlets, achieving over 10,000 views collectively, reflecting the authority's commitment to public engagement [4]