Core Viewpoint - The article highlights the life and contributions of He Jiaolong, a prominent figure in promoting agricultural products in Xinjiang, who passed away unexpectedly at the age of 47. Her dedication to her hometown and innovative use of social media significantly impacted the local economy and tourism industry [1][12]. Group 1: Contributions to Agriculture and Tourism - He Jiaolong, as the Deputy County Head of Zhaosu, utilized short videos to promote local tourism, leading to a surge in visitors and a dramatic increase in local economic activity [5][12]. - A video she created showcasing Zhaosu's winter tourism resources went viral, achieving over 600 million views and increasing her social media following from 500,000 to 1.4 million, thus elevating Zhaosu's profile nationally [5][12]. - Her efforts in agricultural branding and marketing were aimed at benefiting local farmers, demonstrating a commitment to improving their livelihoods through innovative marketing strategies [11][12]. Group 2: Personal Dedication and Work Ethic - He Jiaolong was known for her relentless work ethic, often dedicating all her time to her responsibilities, which included long hours of live streaming and preparation for promotional activities [9][10]. - Despite facing physical and mental challenges, including a near-fatal accident while filming, she remained focused on her mission to uplift the agricultural sector in Xinjiang [10][12]. - Her approach to work was characterized by a deep understanding of the agricultural supply chain, as she actively engaged with farmers and producers to ensure quality and marketability [8][11]. Group 3: Legacy and Impact - He Jiaolong's influence extended beyond her immediate work; she inspired a generation of young professionals in the agricultural and media sectors, emphasizing the importance of using new media to tell local stories [11][12]. - The initiatives she established, such as the "Taste of Xinjiang" brand and e-commerce live streaming bases, continue to benefit local farmers and promote regional products [12]. - Her passion for Xinjiang and its agricultural potential left a lasting impression on her colleagues and the community, ensuring that her vision for the region's development will endure [12].

Core Insights - The training session organized by the Juyue County Housing and Urban-Rural Development Bureau focused on the new trends in the property industry and aimed to enhance the promotional channels and brand influence of property companies through AI tools and Douyin video creation logic [1][2] Group 1: Training Overview - The online training course attracted over 100 participants from various property companies, emphasizing the importance of digital promotion in the property sector [1][2] - The session included practical tips on AI tools and Douyin account strategies, presented by industry experts combining theoretical explanations with case studies [1] Group 2: Content of the Training - Key topics covered included the positioning strategy for Douyin accounts, practical AI tool techniques, and core operational points for account management [1] - Detailed breakdowns were provided on video creation logic, including topic selection, content structure, filming techniques, copywriting, and publishing tips [1] Group 3: Participant Feedback - Participants expressed high engagement and noted the timely relevance of the training, with one property company representative highlighting newfound clarity on account setup and video creation [2] - The training reinforced the significance of new media promotion for the development of the property industry, with plans to implement learned strategies in their work to enhance service visibility and owner satisfaction [2]

Group 1 - The company emphasizes the importance of social media in expanding brand promotion and sales channels [1] - The company plans to adopt an open approach to effectively utilize new media resources to enhance transparency [1] - The company aims to promote its professional services to a wider audience of travelers [1]

Core Viewpoint - The training program for promoting the Qingyuan Si Miao rice brand aims to leverage new media platforms like short videos and Xiaohongshu to enhance brand visibility and market reach in the context of rural revitalization and increasing competition in agricultural branding [4][5][6]. Group 1: Training Program Overview - The Qingyuan Si Miao rice regional public brand promotion training class will officially start on September 2, focusing on empowering modern agricultural industry development through media [12][13]. - The training will address industry pain points by offering practical courses on short video production and Xiaohongshu operations, combining theoretical knowledge with hands-on practice [14][15][16]. Group 2: Industry Context - Qingyuan Si Miao rice is one of the five hundred billion-level modern agricultural industries in Qingyuan, transitioning from a "quality product" to a "well-known brand" [4][5]. - New media platforms have become crucial channels for agricultural brands to reach consumers and open up markets [6]. Group 3: Challenges Faced - Many agricultural processing enterprises, including those in Qingyuan, face challenges such as lacking promotional strategies and the inability to generate traffic despite having quality content [8][9][10]. Group 4: Expert Involvement - The training will feature industry experts who will provide insights on short video shooting techniques and Xiaohongshu operational strategies, helping participants create engaging content that resonates with consumers [25][32][38]. - The training will be held at the intelligent processing base of Guangdong Suiyuan New Agricultural Technology Co., Ltd., a benchmark enterprise in the Qingyuan Si Miao rice industry [19][20].

Core Viewpoint - The promotional work of state-owned coal enterprises is undergoing significant changes due to the digital transformation and media convergence, necessitating a shift from traditional one-way communication to a more interactive and effective communication strategy that leverages new technologies and platforms [1][2]. Group 1: Innovation in Promotional Concepts - The promotional strategy should adopt a user-oriented approach, focusing on audience segmentation and customizing communication based on their preferences and needs [3]. - Emphasizing interactive communication is crucial, requiring the establishment of two-way communication mechanisms to engage users actively [4]. - A data-driven mindset is essential for enhancing the precision of promotional efforts, necessitating a comprehensive data monitoring system to analyze user behavior and content effectiveness [5]. Group 2: Innovation in Promotional Methods - Expanding a diversified new media platform matrix is necessary for comprehensive coverage of promotional channels, integrating mainstream social media, industry-specific platforms, and proprietary media [6][7]. - Creating distinctive content formats is vital for improving the effectiveness of new media communication, including immersive experiences and educational content tailored to the industry [8]. - Implementing integrated promotional activities is important for maximizing communication effects, involving thematic campaigns, public education initiatives, and brand-building events [9]. Conclusion - The innovation in promotional work for state-owned coal enterprises requires systematic changes in content production, channel integration, and communication strategies, leveraging technology and optimizing models to enhance corporate social image and support sustainable development [10].

Core Viewpoint - The article highlights the innovative approaches taken by the tax authority in Dongying City to enhance tax policy communication and outreach through new media platforms, effectively engaging with taxpayers and improving policy understanding. Group 1: New Media Utilization - The Dongying tax authority has effectively operated the "Dongying Taxation" WeChat public account, introducing series of short videos like "Yellow and Blue Classroom" and "Where are the Tax Benefits," which cater to the needs of taxpayers and have achieved a maximum viewership of over 20,000 per episode, reaching a cumulative audience of 300,000 [2] - By embedding QR codes in everyday items distributed in business districts and communities, the tax authority has increased policy reach by 47%, allowing taxpayers to learn about tax policies conveniently [2] Group 2: Innovative Outreach Strategies - The tax authority has combined popular culture, such as the success of the game "Black Myth: Wukong," with tax policy promotion, resulting in a promotional piece that garnered over 10,000 views on the "Shandong Taxation" WeChat account [3] - A series of short videos titled "Cross-Border Classroom" was created to address the growing interest in cross-border tax policies, achieving over 10,000 views across various platforms [3] Group 3: Community Engagement and Recognition - The tax authority's live-streaming event on Douyin regarding individual business tax policies attracted 405,000 viewers, showcasing the effectiveness of engaging with the community through modern platforms [4] - Articles written by the tax authority on topics like tax support for green development have been published in major media outlets, achieving over 10,000 views collectively, reflecting the authority's commitment to public engagement [4]