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《2025年江苏省智慧旅游图谱研究报告》
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江苏智慧旅游图谱研究报告发布
Jiang Nan Shi Bao· 2025-08-07 15:05
Group 1 - The core viewpoint of the articles emphasizes the integration of digital technology into the tourism industry, transforming tourism from mere "arrival" to "participation" and "co-creation" [1] - Jiangsu Province is advancing smart tourism innovation to promote the deep integration of the digital economy and tourism, with the release of the "2025 Jiangsu Smart Tourism Map Research Report" [1] - The report outlines the development of smart tourism in Jiangsu, highlighting 221 smart tourism enterprises and focusing on four key areas: information infrastructure, platform services, product supply, and application services [1] Group 2 - The rise of technologies such as big data, 5G, artificial intelligence, and AR/VR has led to the emergence of immersive experiences in tourism, with 18 exemplary cases of immersive experience spaces being showcased [2] - Notable examples include the "Tonight's Liangxiao" night tour of the ancient Grand Canal and the immersive light and shadow night tour at Huishan Ancient Town, showcasing the transformative impact of digital technology on tourism experiences [2] Group 3 - The event focused on the theme of "Technology Empowering Cultural and Tourism Development," featuring discussions on deep experiences in cultural tourism, smart tourism management, and the utilization of data [3] - Representatives from various cultural and tourism sites shared their experiences in enhancing visitor immersion and interaction through digital technology, as well as improving operational efficiency and visitor satisfaction [3] - The event also included presentations from leading smart tourism companies discussing the application of artificial intelligence in the industry and exploring future opportunities [3] Group 4 - The Deputy Director of the Jiangsu Provincial Cultural and Tourism Department stated that the development of smart tourism will be a strategic priority for promoting high-quality tourism development and establishing Jiangsu as a significant tourism destination [4]