Group 1 - The core viewpoint of the article is that China's gaming industry is transitioning from rapid expansion to a phase of "high-quality growth," facing deep restructuring in strategy, monetization logic, and market structure [1][2][5] - The report by AppsFlyer indicates that 2025 will be a critical turning point for the global gaming industry, moving from "traffic dividends" to "structural changes," with a nearly 400% increase in global game app installations since 2016, but entering a growth plateau starting in 2024 [1][2] - The gaming industry is shifting from "expansion" to "efficiency," with rising customer acquisition costs and scarce user attention making "high-quality overseas expansion" a strategic imperative for Chinese gaming companies [1][2] Group 2 - The gaming industry is experiencing a "neutralization" trend, where companies must adopt refined operations to tackle high customer acquisition costs, and the industry should focus on adjusting store revenue-sharing models [2][5] - The overall gaming market has been stagnant or slightly shrinking due to global economic slowdown and intensified competition, although "lightweight games" continue to grow, with casual games increasing their share in non-organic installs by 10 percentage points from the first half of 2021 to the first half of 2025 [5][6] - There is a noticeable differentiation in the regions chosen by Chinese gaming companies for overseas expansion, as different regions have varying player preferences for game types and gameplay [6][7] Group 3 - The concept of "mini-games" has not gained the same popularity overseas as in China due to the lack of widely used platforms like WeChat and Douyin, making it necessary to adapt successful domestic mini-games into app formats for overseas markets [8] - Multi-platform strategies are becoming increasingly common among leading companies, driven by inconsistent growth in the mobile gaming market, with efforts to reach new user sources through web-to-app models and developing PC and console versions [9][10] - The PC gaming ecosystem remains underdeveloped, with limited user acquisition channels and insufficient platform support, making effective strategies and tactics a significant challenge for companies [12] Group 4 - The rising customer acquisition costs pose a challenge for Chinese gaming companies, as the industry has shifted from relying on organic growth to needing paid advertising for user acquisition, particularly affecting smaller developers [17][18] - The high revenue-sharing model (typically 30%) in overseas markets is becoming increasingly difficult for developers to accept, especially as profit margins decline, leading to calls for changes in the revenue-sharing structure [18] - The core of refined management is data-driven decision-making, requiring companies to analyze user retention and acquisition metrics in detail to optimize their marketing strategies effectively [19]