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第四届KKWORLD漫展“燃”爆广州,展现“沉浸互动漫展”新范式
Guang Zhou Ri Bao· 2025-07-18 16:16
Core Insights - The fourth KKWORLD event, hosted by Kuaikan Manhua, took place in Guangzhou, showcasing the growing influence of domestic animation and comics in China [1][3] - The event featured over 30 popular comic IPs, emphasizing immersive experiences and interactive elements, marking a shift from traditional comic exhibitions [1][2] Group 1: Event Highlights - KKWORLD attracted a large audience, with a total exhibition area of 10,000 square meters, featuring high-profile comic titles such as "Goodbye, My King" and "Mermaid's Fall" [1] - The exhibition focused on "immersive interaction," allowing attendees to engage with comic scenes and participate in character interaction tasks [1][2] Group 2: Industry Impact - Kuaikan Manhua aims to build a complete offline influence matrix for comic IPs, enhancing the recognition of domestic comics through various offline formats [2][3] - The increasing collaboration with brands at KKWORLD reflects a trend towards youth-oriented branding and consumer engagement, highlighting the importance of comic content in contemporary youth culture [3]