Group 1 - The 2025 US Open has introduced a record total prize pool of $90 million, a 20% increase from the previous year's $75 million, with singles champions receiving $5 million [4][5]. - The mixed doubles format has been altered, with the prize for the champions raised to $1 million, a fivefold increase from last year, although this has raised questions about the competitiveness and fairness of the event [7][9]. - The introduction of the reality dating show "Game Set Matchmaker" at the US Open has sparked controversy, as it blends sports with entertainment, aiming to attract a new audience [12][20]. Group 2 - The US Open aims to engage a younger demographic, particularly those aged 21 to 44, by integrating popular culture elements like reality dating shows into the tennis experience [27][28]. - Despite the commercial motivations behind the dating show, there has been significant backlash from traditional tennis fans who feel it undermines the integrity of the tournament [32][35]. - The US Open's strategy reflects a broader trend in sports to find new ways to maintain relevance and attract viewership in an increasingly competitive entertainment landscape [34][35].