Core Insights - The conference "META CONVERSATION" hosted by Meta focused on how WhatsApp can drive the globalization of Chinese enterprises, highlighting its role as a core growth engine [1][9]. Group 1: Event Overview - The event gathered Meta ecosystem experts, industry leaders, and decision-makers from top Chinese outbound companies to discuss global growth strategies [1]. - A special session featured a "fireside chat" led by Wati's General Manager Dylan, emphasizing the importance of WhatsApp in achieving global business growth [2][3]. Group 2: Key Discussions - Meta's business communications expert Amy Ho discussed how WhatsApp can empower Chinese companies to establish efficient and trustworthy global customer communication [4]. - Century 21's General Manager Manci shared insights on transforming WhatsApp from a communication tool to a core engine for global real estate transactions [4]. - Wati's Felix Chau highlighted the practical value of WhatsApp and the role of Wati as a Premier partner in supporting clients with WhatsApp API for enhanced customer interaction and sales conversion [4][3]. Group 3: Case Studies and Results - KPay Group's General Manager Kelly Tang presented a next-generation customer interaction system built on WhatsApp Business API, achieving a customer satisfaction rate of 98.6%, a 42% increase from traditional methods [6]. - Meta's rich media ecosystem significantly improved customer engagement, with open rates reaching 90-98%, far exceeding traditional email and advertising metrics [7]. - Wati's tools enabled KPay to manage merchant assets efficiently, saving thousands of hours in manual operations and enhancing productivity [7]. Group 4: Marketing Insights - Wati's General Manager Dylan released the "WhatsApp Marketing Guide," showcasing global benchmark cases that demonstrated significant cost reductions and conversion rate improvements [8]. - Companies like Habuild and Blacklyf reported a 75% reduction in customer acquisition costs and an increase in conversion rates from 1.5-1.8% to 4.8% respectively [8]. Group 5: Future Outlook - With WhatsApp being used an average of 23 times daily by global users and message interactions exceeding 140 billion, leveraging WhatsApp for deep customer relationships is becoming a strategic priority for global enterprises [9]. - The collaboration between Meta and Wati aims to provide cutting-edge solutions for cross-border enterprises, enhancing their success in global markets [10].