Core Insights - The launch of the "Xi Wang" refrigerator by Rongsheng represents a shift towards high-end product design that emphasizes emotional well-being and aesthetic appeal [1][5][6] Product Design and Features - The "Xi Wang" refrigerator is inspired by the "Yao Guang" star from the Big Dipper, aiming to create a home appliance that soothes emotions and brightens daily life [1][3] - It features a luxurious "Yao Guang Jin" panel that combines a star gray base with cloud brocade luster, creating a tranquil atmosphere [3] - The refrigerator includes an automatic "Star Language Induction Light" that illuminates when users approach, enhancing the sense of returning home [3] - The design incorporates a 60CM ultra-thin flush mount and an 8° micro-tilt drawer, balancing spatial aesthetics with ergonomics [3] Emotional and Lifestyle Aspects - The product aims to address the dual burdens of emotional anxiety and physical fatigue faced by urban dwellers, promoting a sense of vitality [3] - The marketing strategy emphasizes a lifestyle that nurtures emotions, fresh ingredients, and individual vitality, positioning Rongsheng as a "high-end life co-builder" [5] - The introduction of "Xi Wang" reflects a broader trend in the home appliance industry, moving from technical competition to building emotional value [6]