只 2025 方糖系列 IDEA 11:24 只东新品 in 品 磅 新 乐家电家居 10月09日20:00-11月11日24:00 BATTLE REPORT Ronshen Ronshen) 在"颜值即正义"的家居环境中，方糖系列同样表现出色。其采用的60厘米超薄平嵌设计，实现了与橱柜的完美融合，真正做到两侧零嵌、正面平嵌，摆脱 了传统冰箱的突兀感，以简洁纯粹的立面，重塑厨房空间美学，为追求一体式家装体验的消费者提供了理想解决方案。 产品的卓越实力，离不开权威机构的认证与背书。容声方糖冰箱是行业内唯一通过百种净味测试的冰箱，其IDP双净2.0技术的广谱高效性获得了严谨的实 证。此外，在创新功能上，方糖冰箱同样引领行业标准。据悉，2025年7月，该系列产品已成功通过中国家用电器研究院的严格评测，荣获行业首个"自动 制冰冰箱技术认证"，为冰箱的自动制冰功能树立了全新的技术标杆。 容声方糖冰箱的成功破圈，还得益于其多元创新的营销策略。双十一期间，容声携手众多头部达人进行产品实测与种草，通过真实、直观的使用场景，在 社交媒体上形成了强大的口碑引力场，让产品的硬核实力得以生动呈现。同时，明星何泓姗、张晓龙、"九头身 ...

如今在欧洲，海尔冰箱不仅改写了中国品牌在海外市场的价值定位，更重新定义了高端市场的行业标 杆。继在IFA亮相吸睛后，海尔法式大冰箱又在法国市场登顶1000欧以上高端大冰箱市场TOP1。该冰箱 自上市即获核心主流渠道主推，成为当地高端家庭首选! 这份捷报背后，充分印证了海尔冰箱在欧洲持续增长的底层逻辑——不是靠低价竞争，而是深入用户需 求，靠创新与高端品质赢得市场。 其次，海尔冰箱针对不同家庭需求推出多款高端冰箱。除了法式大冰箱满足高端家庭存储需求外，原创 抽屉便利Combi冰箱以小体积大容量满足公寓用户需求;高端Titanium系列以快速安装解决了全嵌冰箱安 装复杂的行业难题。每一款皆成为了风靡当地、广受好评的市场爆品。 在全球市场不确定性加剧的今天，海尔冰箱在法国高端市场登顶，正是其全球市场高质量增长的价值呈 现。如今海尔冰箱不仅在欧洲份额居中企首位，在竞争激烈的多门市场份额超40%居行业第一，更在全 球市场拿下品牌零售量17连冠。 首先，海尔冰箱围绕当地用户需求做精准技术创新。法国家庭多数注重生活品质与美食文化，海尔法式 大冰箱以高端设计、超大容积及全空间保鲜科技，为用户带来最佳存储体验。 ...

Core Insights - Haier refrigerators have redefined the value positioning of Chinese brands in overseas markets and set a new benchmark in the high-end market in Europe [1] - The French market has seen Haier's French-style large refrigerator become the top seller in the over €1000 high-end refrigerator segment [1] - The success is attributed to Haier's focus on user needs, innovation, and high-quality products rather than low-price competition [1] Product Innovation - Haier has made precise technological innovations based on local user demands, emphasizing quality of life and culinary culture in France [1] - The French-style large refrigerator offers high-end design, large capacity, and full-space preservation technology, enhancing the storage experience for users [1] - Haier has launched multiple high-end refrigerator models to cater to different family needs, including the Combi refrigerator for apartments and the Titanium series for easy installation [1] Market Performance - Haier's leadership in the French high-end market reflects its high-quality growth strategy amid global market uncertainties [1] - The company holds the top position among Chinese brands in Europe and has over 40% market share in the competitive multi-door segment [1] - Haier has achieved 17 consecutive years of brand retail volume leadership in the global market [1]

Core Insights - Haier has emerged as the fastest-growing refrigerator brand in Germany, surpassing local brands, driven by consumer trust and product quality [1][2] - The innovative drawer-style refrigerator design by Haier caters to the local preference for convenience and energy efficiency, significantly appealing to German consumers [2] Group 1: Market Performance - In the first half of the year, Haier's refrigerator sales in Germany have shown remarkable growth, indicating a shift in consumer preferences towards Chinese brands [1] - Haier's market share in Europe is leading among Chinese brands, with a 40% share in multi-door refrigerators, making it the fastest-growing brand in Italy, the UK, and Spain [2] Group 2: Product Innovation - The drawer-style refrigerator, first introduced in 2008, has undergone over ten iterations, integrating features like "embedded" and "partitioned freshness" to align with local kitchen culture [2] - The drawer design allows for easy access to frozen foods and has been certified by VDE to reduce energy consumption by 30% during daily use [2] Group 3: Consumer Trust - A local consumer, Mr. Schmidt, expressed high trust in Haier due to the durability of his previous Haier refrigerator, which operated without issues for 17 years [1] - The positive experience of long-term users like Mr. Schmidt contributes to the brand's reputation and willingness to recommend Haier to others [1]

Core Insights - Haier Smart Home is focusing on emerging markets and high-end product positioning, recently launching the Vista series of refrigerators in Pakistan to enhance its strategic presence in the high-end refrigerator market [1][2] - The Vista series features significant technological advancements, addressing traditional refrigerator issues such as manual defrosting and uneven cooling, and includes smart IoT capabilities tailored for local needs [1] - Haier Pakistan has achieved a 33% revenue growth in refrigerator sales and holds a 48% market share, maintaining its position as the top player in the industry for eight consecutive years [2] Group 1 - The launch of the Vista series refrigerator attracted over 200 core partners and industry leaders, showcasing Haier's commitment to user needs and technological innovation [1] - The Vista series includes features like a 360° multi-airflow system, HCS freshness technology, and T.ABT sterilization technology, enhancing food preservation and user experience [1] - The product is designed to integrate seamlessly into modern kitchens with a full stainless steel panel and is optimized for local power supply issues with dual inverter technology [1] Group 2 - Haier Pakistan has introduced localized products such as large-capacity double-door refrigerators and the Turbo series, which addresses specific consumer needs in the region [2] - The Turbo series refrigerator features a "direct cooling + pressurized turbo fan" solution, improving cooling speed by 20% and reducing energy consumption by 30% [2] - The company aims to continue focusing on local market demands to provide valuable smart home experiences in the future [2]

本报讯(记者贾丽)从刚刚结束的"双11"传来捷报：容声品牌旗下备受瞩目的方糖系列冰箱，在此次大促 中表现突出，登顶双系统冰箱品类销售额TOP1的宝座，全网成交额突破2.5亿元。业内人士认为，容声 冰箱以市场成绩印证了其成"平嵌美学"与"健康储鲜"的标杆实力。 业内人士认为，容声方糖冰箱的成功破圈，还得益于其多元创新的营销策略。"双11"期间，容声携手众 多头部达人进行产品实测与种草，通过真实、直观的使用场景，在社交媒体上形成了强大的口碑引力 场，让产品的硬核实力得以生动呈现。同时，明星空降了品牌直播间，通过沉浸式的互动演绎，将冰箱 的净味实力等核心卖点以更富趣味性与代入感的方式传递给广大消费者。 容声品牌负责人称，作为2026世界杯全球官方指定冰箱，容声冰箱期望与全球消费者共同见证，从厨房 一日三餐的烟火日常，到绿茵赛场每刻新鲜的热血沸腾。此次"双11"的登顶，不仅是一个销售数字的里 程碑，更是容声品牌在技术创新与用户洞察道路上的一次集中体现。 据了解，这份成绩单，并非偶然的市场热度所能成就，其背后是容声冰箱四十年专业积淀与前沿科技创 新的硬核碰撞。在消费升级的当下，用户对冰箱的需求已从基础的"储存保鲜"，跃 ...

今年双十一，容声方糖系列冰箱以全网成交额突破2.5亿元，斩获京东双系统冰箱品类销量TOP1。 奥维云网最新数据显示，容声搭载双净2.0技术的方糖系列冰箱在双十一预售期强势登顶销额市占率榜首。这不仅是单款产品的成功，更是一场关于产品 定位与技术创新的完美胜利。 在市场竞争白热化的冰箱行业，容声方糖系列凭借对用户需求的精准洞察，实现了从"功能导向"到"价值创造"的跨越。 精准定位：破解现代厨房的空间焦虑 面对中国家庭，尤其是年轻一代的居住场景变革，容声方糖系列直击"厨房空间一体化"的痛点。 技术内核：健康储鲜的硬核革新 如果说外观设计是容声方糖系列吸引消费者的第一印象，那么其健康储鲜技术则是让用户倾心的硬核实力。 在市场调研中，大多数消费者在选购冰箱时，已将净味功能列为前三大考虑因素，其重要性甚至一度超过传统的能耗指标。 容声IDP双净2.0技术实现了从"单一净化"到"识别-捕捉-分解"全链路智慧净化的跨越。 该系统通过释放高达3000万/cm³的负离子，动态破坏细菌蛋白结构，实现冷藏、冷冻双空间99.9999%除菌率。 市场表现：从爆品到现象级的销售奇迹 容声方糖系列的市场表现可圈可点，成功实现了"双线开花"。 ...

Core Insights - Hisense refrigerators play a crucial role in the "AI-Powered Dream Transformation" event, showcasing customized fresh food solutions for diverse family structures and living scenarios [2][5] - The company demonstrates its ability to address the varied needs of Chinese families through innovative technology and design [5] Group 1: Product Features - The Hisense DBD Ion Active Sterilization technology achieves a sterilization rate of up to 99.9999%, ensuring food safety and preventing odor mixing [2] - The Hisense Vacuum 510 refrigerator utilizes original vacuum freezing technology to maintain food freshness for up to seven days, addressing the issue of flavor mixing with its independent vacuum compartments [3] Group 2: Market Positioning - Hisense refrigerators are designed to meet the evolving demands of modern families, from basic food storage to advanced preservation and nutritional retention [5] - The company emphasizes the integration of technology with emotional and social needs, redefining the standards of fresh food living for contemporary households [5]

Core Insights - Haier's Mairang refrigerator has achieved sales of over 700,000 units in less than 9 months in China, with a growth rate exceeding 50% [1] - The Mairang refrigerator has successfully entered the Vietnamese market, following its expansion into Thailand, Malaysia, and the Philippines [1] - Haier's refrigerator has become the number one brand in market share in Vietnam and the fastest-growing brand in the region [1] Product Features - The Mairang refrigerator features a multi-door design for categorized storage, HCS humidity control technology, and ABT Pro sterilization function, catering to local consumer needs for fresh and safe food storage [1] - It includes Smart Ice technology for quick ice production and an open beverage space that accommodates 95% of common beverage sizes, aligning with local preferences for cold drinks [1] - The refrigerator's ultra-thin 594mm design and color options of cream white and sunshine gold appeal to quality-conscious consumers in upscale apartment living [1] Market Performance - Haier's AQUA brand in Vietnam has launched the TM700 series refrigerator, equipped with dual water dispensers and dual ice-making modules, addressing diverse cold drink needs [1] - The Mairang refrigerator's launch has led to its presence in over 100 core stores nationwide, allowing customers to experience and order the product directly [1] - By H1 2025, Haier is expected to maintain the top market share in Southeast Asia for refrigerators, with large refrigerator sales increasing by over 50% [2]

在刚刚结束的2026年制冷营销峰会上，澳柯玛白海豚双系统冰箱重磅上市。再次成为今年冰箱市场的一 大亮点。这款冰箱面板采用肤感玻璃材质，触感细腻如白海豚光滑肌肤。两只海豚呼应双系统核心配 置，更以白海豚栖息的深海为喻，将-36℃深冷技术融入产品，兼具优雅外观与深海级保鲜实力，重新 定义高端冰箱价值标准。 食材串味是传统冰箱的用户痛点。澳柯玛白海豚双系统冰箱采用两套完全独立的制冷循环系统，冷藏室 和冷冻室各自拥有专属蒸发器和风机。这意味着冷藏区的蔬果熟食与冷冻区的生鲜肉类实现"独立控 温、独立制冷"，气流互不干扰，解决食材串味的困扰。同时，独立的冷藏系统能更好地控制湿度，为 果蔬提供出色的保湿效果。 双系统独立制冷，终结食材串味困扰 -36℃深冷速冻，锁住营养不流失 针对冷冻食材"解冻后口感变差、营养流失"的难题，澳柯玛白海豚双系统冰箱搭载-36℃深冷速冻技 术。这一低温环境能使食材细胞快速通过最大冰晶生成带，减少冰晶对食材细胞的破坏，有效锁住食材 的营养成分和原始口感。 零晶磁鲜+低氧PLUS，延长保鲜周期 除核心双系统、深冷速冻外，新品还叠加多重保鲜技术：零晶磁鲜技术通过在冰箱内形成恒定均匀磁 场，将食材中的 ...