马云飞/摄 一个多月，IDC咨询在《成本压力下的转型与机遇：2026年中国智能手机市场十大洞察》中指出，成本压力将驱使安卓旗舰机型价格进一步上探，唯有 具备实质性创新与差异化功能的产品方能突围。反观中低端市场，中端机型虽受成本冲击相对温和，厂商或将通过内部管控消化部分压力，但这也可能倒逼 用户延长换机周期或转向高性价比产品。低端市场则面临最严峻的挑战，价格上涨预计将显著抑制消费意愿，部分品牌甚至已计划战略性缩减该价位段的布 局。 IDC同时预测，2026年中国智能手机市场中，600美元以上价格区间的市场份额将达到35.9%，同比增长5.4个百分点；400-600美元价位段占10.1%，下降 0.8个百分点；200-400美元价位段占34.0%，微降0.3个百分点；而200美元以下市场份额预计将收缩4.3个百分点，降至20.0%。 1月9日，作为Turbo系列的开山之作，一加Turbo 6系列正式开售。该系列是一加推出的全新产品线，在此之前，一加的产品阵容主要由旗舰数字系列和 次旗舰Ace系列构成。 在1月8日晚间的发布会上，一加中国区总裁李杰表示："2025年，一加销量增速达到44%，大幅领先行业其他品牌，增 ...

1月9日，作为Turbo系列的开山之作，一加Turbo 6系列正式开售。该系列是一加推出的全新产品线，在此之前，一加的产品阵 容主要由旗舰数字系列和次旗舰Ace系列构成。 在1月8日晚间的发布会上，一加中国区总裁李杰表示："2025年，一加销量增速达到44%，大幅领先行业其他品牌，增速位居 第一，增长势头强劲。全新推出的一加Turbo系列，将全面继承一加在游戏技术与续航能力方面积累的良好口碑，彻底改写当 前Turbo档位的用户体验。" 一加Turbo 6系列主打"性能续航超新星"，包含Turbo 6和Turbo 6v两款机型。售价方面，一加Turbo 6 首销优惠价2099元起， Turbo 6v首销优惠价1699元起。一加Turbo 6系列显然瞄准的是智能手机的中端市场。 续航能力同样是该系列的一大亮点。据官方介绍，一加Turbo 6内置9000mAh冰川电池，支持80W有线闪充与27W反向充电，并 配备旁路充电功能，游戏时可绕过电池直接供电，减少发热。官方数据显示，其可支持连续刷抖音30小时或进行《王者荣耀》 游戏10小时，并承诺五年后电池健康度仍高于80%。 李杰表示，Turbo 6 系列的推出标志着一 ...

Group 1 - OPPO's legal department issued a statement on September 15, condemning the spread of false information about the company and its products, emphasizing a zero-tolerance policy towards such actions [1] - The company is pursuing legal action against entities involved in commercial defamation, unfair competition, and the use of AI technology to distort facts, having already achieved some success in these cases [1] - A recent court ruling indicated that a media company used biased language to disparage OPPO's products, exceeding the limits of objective evaluation [1] Group 2 - In June, OPPO's legal department expressed its commitment to combat malicious defamation, highlighting that some media and marketing accounts were spreading false claims about OPPO's sales [2] - The company has initiated investigations into unauthorized disclosures of unreleased software information, indicating a proactive approach to protecting its intellectual property [2] - OPPO's market share has declined from first place in Q1 2023 to fifth place by 2024, facing significant scrutiny from the market [4] Group 3 - According to CounterPoint Research, the overall smartphone shipment volume in China decreased by 2% year-on-year in Q2 2025, with OPPO maintaining a stable market share of 16% [5] - The market landscape has become more polarized, with Huawei and Vivo each holding 18%, while OPPO and Xiaomi both hold 16%, indicating a competitive environment [5] - OPPO's Find series and OnePlus series have helped sustain its market position despite the overall decline in the smartphone market [5]