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被恶意抹黑产品质量,OPPO法务部称将严肃追责
Xin Lang Cai Jing· 2025-09-15 07:28
Group 1 - OPPO's legal department issued a statement on September 15, condemning the spread of false information about the company and its products, emphasizing a zero-tolerance policy towards such actions [1] - The company is pursuing legal action against entities involved in commercial defamation, unfair competition, and the use of AI technology to distort facts, having already achieved some success in these cases [1] - A recent court ruling indicated that a media company used biased language to disparage OPPO's products, exceeding the limits of objective evaluation [1] Group 2 - In June, OPPO's legal department expressed its commitment to combat malicious defamation, highlighting that some media and marketing accounts were spreading false claims about OPPO's sales [2] - The company has initiated investigations into unauthorized disclosures of unreleased software information, indicating a proactive approach to protecting its intellectual property [2] - OPPO's market share has declined from first place in Q1 2023 to fifth place by 2024, facing significant scrutiny from the market [4] Group 3 - According to CounterPoint Research, the overall smartphone shipment volume in China decreased by 2% year-on-year in Q2 2025, with OPPO maintaining a stable market share of 16% [5] - The market landscape has become more polarized, with Huawei and Vivo each holding 18%, while OPPO and Xiaomi both hold 16%, indicating a competitive environment [5] - OPPO's Find series and OnePlus series have helped sustain its market position despite the overall decline in the smartphone market [5]
Canalys:巴西已成为众多智能手机厂商在拉丁美洲争相布局的“前线战场”
智通财经网· 2025-04-22 01:23
Core Insights - Brazil has become a strategic battleground for smartphone manufacturers in Latin America, with a population of 212 million and an active smartphone ownership of 175 million, making it the largest smartphone market in the region [1][3] - In 2024, Brazil is expected to account for 29% of the total smartphone shipments in Latin America, with over 40 million units shipped, representing a growth of over 16% compared to 2023 [1][3] Market Dynamics - High import taxes, value-added taxes, and government policies promoting local production pose challenges for manufacturers entering the Brazilian market, leading to fewer competitors and higher device prices [3][4] - Samsung and Motorola dominate the Brazilian smartphone market with market shares of 39% and 25% respectively, while Apple holds 7% in the high-end segment [3][4] Emerging Competition - New entrants like Xiaomi, realme, and Infinix are challenging traditional brands by focusing on cost-sensitive consumers, with shipments of smartphones priced below $200 (approximately 1,110 Brazilian Reais) doubling from 2023 to 2024, capturing 41% of total shipments [4][8] - The entry of OPPO, Honor, and vivo into the Brazilian market is expected to intensify competition, with OPPO launching its Reno and A series products in Q2 2024 [8][9] Future Opportunities - The Brazilian government's efforts to bridge the "digital divide" may create growth opportunities for manufacturers in the entry-level device segment, as the National Digital Inclusion Plan aims to support the 7% of the population without telecom access [7][10] - The demand for high-cost-performance devices and increasing acceptance of new brands will be crucial for manufacturers seeking to capture market share and drive demand growth [12] Strategic Considerations - Manufacturers must establish strong partnerships with major retailers, telecom operators, and distributors to penetrate the market effectively, despite the need for significant initial investments [12] - New entrants will face challenges such as high import costs, taxes, and complex regulatory barriers, making short-term profitability difficult, especially in the long-tail market [12]
重塑格局!2025年多家厂商进军巴西智能手机市场
Canalys· 2025-04-21 07:44
巨大的市场容量使巴西成为厂商眼中的战略要地。然而,高额的进口税、增值税以及政府推动本地化 生产(例如玛瑙斯自由贸易区的政策)对厂商的进入和成功构成了挑战。这导致市场竞争者数量较少、设 备价格居高不下,厂商需具备相当规模才能实现可持续运营。因此,大多数品牌往往在拉美扩张的后期阶 段才进入巴西市场。不过,随着过去两年众多厂商在拉美地区的大举投资,巴西市场的竞争格局有望再次 升温。 本地⽣产不再是市场份额的保证 巴西已成为众多智能手机厂商在拉丁美洲争相布局的"前线战场"。截至2024年,巴西拥有2.12亿人 口,活跃智能手机保有量达1.75亿部,远超其他国家,稳居拉美最大智能手机市场。2024年,巴西占据 整个拉美地区智能手机出货量的29%,出货量超过4000万部,较2023年增长超过16%。 长期以来,三星和摩托罗拉一直是巴西智能手机市场的两大主导品牌,而苹果则稳居高端市场的领导 地位。2024年,三星在巴西的市场份额为39%,摩托罗拉为25%,苹果为7%。 多年来,这些厂商依托本地生产优势(包括直接投资或与ODM伙伴合作),通过具有竞争力的定价 策略和完善的分销体系,牢牢占据市场主导地位。然而,随着市场竞争环境 ...