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双品牌酒店落子长春,万达酒店(00169)及度假村打造“冰雪+城市”融合新样本
智通财经网· 2026-01-01 07:57
Core Viewpoint - The opening of Changchun Wanda Jiahu and Wanda Meihua dual-brand hotels marks a significant step in Wanda Hotels and Resorts' strategy in Jilin Province, integrating the "ice and snow + city" dual-driven approach into practice [1] Group 1: Hotel Features and Offerings - The two hotels offer a total of 290 rooms, with Wanda Jiahu focusing on high-end business and banquet markets, featuring a nearly 900 square meter column-free banquet hall and comprehensive leisure facilities [3] - Wanda Meihua creates a trendy space that combines lobby, coffee, retail, and social areas, with smart room configurations and high-quality hardware to meet the needs of young travelers [3] - Both brands complement each other in functionality and style, contributing to a new urban hub that enhances Changchun's urban renewal and consumption upgrade [3] Group 2: Regional Development Integration - Wanda Hotels and Resorts' development in Jilin Province aligns closely with the cultural context and development rhythm of the city, having established a series of high-end hotels since 2016 [5] - The new dual-brand hotel in Changchun is strategically located in a government and business hub, enhancing regional service capabilities and consumer experiences [8] - Future plans include a hotel cluster in Yongchun Modern Pharmaceutical City, set to be completed by 2027, which will further expand service boundaries and cater to the pharmaceutical industry and exhibition activities [8] Group 3: Ice and Snow Economic Integration - Jilin Province, as a key origin of ice and snow sports in China, provides unique resources for developing an ice and snow economic ecosystem that integrates outdoor skiing and urban consumption [9] - Wanda Hotels and Resorts leverages its integrated development and operational capabilities to establish a comprehensive tourism and leisure service model, exemplified by successful projects like Changbai Mountain and Changchun ski resorts [13] - The synergy between various projects creates a "1-3 hour ice and snow lifestyle circle" in Jilin Province, catering to both professional athletes and general consumers [14]