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再创新高:复星体验式文旅马年开门红
Huan Qiu Wang· 2026-02-24 06:50
Core Insights - The article highlights the strong performance of Fosun Tourism Group during the 2026 Spring Festival holiday, with significant increases in both guest traffic and room rates across various vacation products [1][3][5] Group 1: Performance Metrics - Club Med's domestic resorts achieved an average occupancy rate of 90% during the six-day core holiday period, with daily room rates continuing to rise year-on-year [1] - The total revenue from inbound tourism at five domestic resorts increased by 250% year-on-year, while outbound tourism revenue for domestic customers visiting European resorts grew by 160% [1] - In the Sanya Atlantis resort, total revenue during the nine-day holiday exceeded 124 million yuan, marking a 20% year-on-year increase, with an average occupancy rate of 98% and a 17% rise in daily room rates [3] Group 2: Event Highlights - The third Amizhe Intangible Cultural Heritage Festival in Lijiang featured immersive activities, attracting over 10,000 visitors and achieving record-high revenue for the resort [5] - The Taicang Alps International Resort hosted various themed events, leading to a 30% increase in guest traffic and revenue, with the ski school achieving record income [6] Group 3: Strategic Outlook - Fosun Tourism Group's CEO emphasized the significance of the Spring Festival, noting the release of travel demand and the positive impact of policy changes following the Hainan Free Trade Port's opening [5] - The company plans to continue focusing on the vacation sector, leveraging global resources and enhancing content innovation to drive higher quality development in China's cultural tourism industry [7]