来源：美通社 上海2026年2月24日 /美通社/ -- 骏马奋蹄，春启新程。2026年马年春节假期（2月15日至23日），复星旅 文旗下多元度假产品全线发力，从近郊到远途、从雪山到海岛、从国内到海外，全球宾客同欢聚，客流 与房价齐升，喜迎新春开门红。 超级度假村：入出境双向升温，远近途协同发力 Club Med地中海俱乐部国内度假村以"等你回「村」，自在过年"为主题，推出迎财神、舞狮表演、写春 联、年夜饭、"村晚"、新春游园会等地道"年味儿"体验，为宾客营造温馨难忘的家庭时光。国内五家精 致"一价全包"度假村春节核心假期六日平均入住率达90%，平均每日房价同比持续上涨。其中，长白 山、北大湖度假村在假期后五日平均入住率升至95%以上。 在彩云之南，丽江地中海国际度假区深耕在地文化内容，春节期间举办第三届阿美泽非遗文化节，以纳 西星年为主题，连续8天呈现民族歌舞、非遗演艺与千人长街宴等沉浸式活动，入园人数破万，创历史 新高，推动目的地从"观光型停留"向"体验型度假"升级。度假区总营业额稳步增长，Club Med丽江度假 村与丽江地中海棠岸酒店九日平均入住率分别达到85%与88%，均实现三日满房，平均每日房价保 ...

Core Insights - Fosun Tourism Group (Fosun Travel) is refocusing its strategy on the vacation sector post-privatization, launching three core product lines: Super Resorts, Super Vacation Zones, and Super Cultural Tourism Malls [1][2][3] - The company has signed 18 collaborative projects with various cultural tourism investment institutions and industry partners, accelerating its national market layout [1][2] Super Resorts - The Super Resorts product line centers around the Club Med brand, addressing issues like the singularity of traditional scenic spots and short visitor stays by introducing Club Med Joyview and Club Med Urban Oasis [1] - Club Med Joyview is positioned as a "gathering vacation camp near cities linked to scenic spots," while Club Med Urban Oasis aims to create "urban resorts linked to cultural experiences," targeting short-distance vacation scenarios [1] Super Vacation Zones - The Super Vacation Zones leverage operational experience from projects like Atlantis Sanya and Taicang Alps International Resort, aiming to create comprehensive vacation destinations in key tourist cities [1] - Ongoing projects include the second phase of Taicang and the world's first AI-themed vacation zone, the Hainan Super Mediterranean project, which are attracting market attention [1] Super Cultural Tourism Malls - The newly launched Super Cultural Tourism Malls focus on urban commercial space renewal by integrating cultural experiences, theme parks, and entertainment elements to create city consumption scenarios with cultural tourism characteristics [2] - The first project, "Hi·Chongqing," is a collaboration with Chongqing Free Trade Zone Group, covering nearly 500,000 square meters and featuring a 70,000 square meter immersive cultural street, a nearly 30,000 square meter indoor theme park, and a 10,000 square meter cosmic-themed experience space, expected to open in the second half of 2026 [2] Strategic Partnerships - Fosun Travel has completed 14 key project signings in major urban clusters such as the Yangtze River Delta, Greater Bay Area, Beijing-Tianjin-Hebei, and Sichuan-Chongqing, in addition to the 18 total strategic partnerships with research institutions and well-known brands [2] Future Development - CEO of Fosun Travel, Bo Jiangjun, indicated that the company will rapidly develop around these three product lines, primarily using a light asset model [3] - The company aims to expand horizontally and vertically to increase scale and profitability, although challenges remain in sustainably replicating a light asset model while maintaining high-quality standards [3]

Group 1 - Wuhan Urban Construction Group has opened the Wuhan Kaiyuan Senbo Resort Park for a trial day, attracting 600 citizens to experience the facilities [1][10] - The park is expected to become a popular destination, with social media posts highlighting its appeal and potential for high visitor numbers [1][4] - The project represents a collaboration between Wuhan Urban Construction Group and Kaiyuan Senbo, with an investment of 2.2 billion yuan for construction and management responsibilities assigned to Kaiyuan Senbo [14] Group 2 - The project is part of the Sino-French Ecological Demonstration City initiative, which aims to integrate ecological preservation with industrial development [7][8] - The planning process involved a focus on minimal intervention in natural landscapes, aiming to reduce costs while maintaining high standards for project implementation [9] - The resort is designed to blend French lifestyle elements with local culture, creating a unique experience that emphasizes harmony with nature [15][16] Group 3 - The resort features a water park and various amenities that cater to both leisure and cultural experiences, including local cuisine and interactive exhibits [28][29] - The design incorporates sustainable practices, such as using recyclable materials and green drainage systems to manage water effectively [23][26] - The project is positioned as a significant development in the cultural tourism sector of Wuhan, with expectations for it to attract visitors from across the country [29]