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复星旅文发布三大度假产品线,集中签约18个合作项目
Bei Jing Shang Bao· 2025-11-28 15:32
复星旅文CEO鲍将军在接受媒体采访时表示,接下来,复星旅文会围绕这三条产品线快速发展,并基本 采用轻资产模式。鲍将军还谈到,"未来肯定会再进入新的资产,可能通过其他手段快速做大,横向发 展会增加体量,纵向发展增加利润。" 超级度假区则依托三亚·亚特兰蒂斯、太仓阿尔卑斯国际度假区等项目的运营经验,面向核心旅游城市 打造多业态融合的综合性度假目的地。目前复星旅文正在推进的太仓二期及全球首个AI主题度假区 ——海南超级地中海项目,成为市场关注焦点。 业内分析指出,私有化后的复星旅文战略方向更为聚焦,此次系统发布产品线并推进多区域签约,显示 出其发力度假赛道、强化品牌输出的明确意图。不过,如何在高品质标准下实现轻资产模式的可持续复 制,仍将是其面临的主要挑战。 超级文旅Mall作为新推出的产品线,聚焦城市商业空间更新,通过融入文化体验、主题乐园、演艺娱乐 等元素,构建结合文旅特色的城市消费场景。值得注意的是,复星旅文旗下超级文旅Mall首个项目确认 落地重庆。据了解,"Hi·重庆"由复星旅文与重庆保税港区集团联合打造,总体量近50万平方米,坐落 于重庆两路果园港综合保税区空港功能区。项目规划包含一条7万平方米的巴渝文 ...
武汉再添文旅新地标 中法武汉生态示范城长出“法式水晶宫”
Chang Jiang Ri Bao· 2025-05-26 00:32
Group 1 - Wuhan Urban Construction Group has opened the Wuhan Kaiyuan Senbo Resort Park for a trial day, attracting 600 citizens to experience the facilities [1][10] - The park is expected to become a popular destination, with social media posts highlighting its appeal and potential for high visitor numbers [1][4] - The project represents a collaboration between Wuhan Urban Construction Group and Kaiyuan Senbo, with an investment of 2.2 billion yuan for construction and management responsibilities assigned to Kaiyuan Senbo [14] Group 2 - The project is part of the Sino-French Ecological Demonstration City initiative, which aims to integrate ecological preservation with industrial development [7][8] - The planning process involved a focus on minimal intervention in natural landscapes, aiming to reduce costs while maintaining high standards for project implementation [9] - The resort is designed to blend French lifestyle elements with local culture, creating a unique experience that emphasizes harmony with nature [15][16] Group 3 - The resort features a water park and various amenities that cater to both leisure and cultural experiences, including local cuisine and interactive exhibits [28][29] - The design incorporates sustainable practices, such as using recyclable materials and green drainage systems to manage water effectively [23][26] - The project is positioned as a significant development in the cultural tourism sector of Wuhan, with expectations for it to attract visitors from across the country [29]