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“超级个体创业者”在上海崛起
Xin Lang Cai Jing· 2025-12-31 06:33
Core Insights - A new interactive game based on the Three Kingdoms theme developed by Zhongjing Chuanglian is set to launch its demo on Steam in March next year, with projected global sales of 300,000 to 500,000 units, potentially generating over 100 million yuan in revenue [1] - The game development team consists of only six core members but has collaborated with over 1,000 creators, 99% of whom are classified as "super individual entrepreneurs" (OPC) rather than traditional outsourced personnel [1][2] - The OPC model is gaining traction in creative fields such as film, short dramas, animation, and interactive entertainment, allowing for a more efficient and flexible production process [1][2] Industry Trends - The OPC model enables a single individual to complete tasks that previously required teams of 50 to 100 people, thus constructing a complete industry chain through interconnected super individuals [2] - AI-assisted creation is becoming a crucial skill for OPC entrepreneurs, providing them with diverse revenue streams and allowing them to focus on creativity without the burden of team management [2] - The shift towards OPC collaboration significantly reduces production costs and enhances project flexibility and innovation capabilities [2] Production Efficiency - Standardized creative processes and unified toolchains are implemented to ensure that external creators deliver work that meets established standards, similar to the fast-food industry's operational standardization [3] - Revenue sharing for the game will follow a mainstream "70-30" split after platform fees, allowing nearly 1,000 OPC creators to potentially share close to 100 million yuan in earnings [3] Community Development - The rise of super individual entrepreneurs is evident in Shanghai, with the first OPC community, Lingang "Zero Boundary Cube," offering 100,000 square meters of space and achieving an 85% occupancy rate [4] - Local governments are actively supporting OPC entrepreneurs by providing resources such as workspace, startup grants, and funding for original IP, creating a comprehensive support system for growth [5] Challenges and Opportunities - The main challenge for super individual entrepreneurs is the instability of income post-project completion, which can lead to gaps in employment [5] - Government-led community ecosystems can alleviate this anxiety by ensuring continuous project supply and deep connections within the industry chain [5] - The proliferation of AI tools has lowered entry barriers but has also intensified competition, necessitating a focus on high-quality content to succeed in the market [5]